Category: Articles

12 Inspiring Examples of eCommerce User Generated Content Galleries

( 17 minutes )

Sometimes we need a little inspiration, and this is no different when it comes to User Generated Content (UGC). Which is why we wanted to compile a list of inspiring eCommerce UGC Galleries to get your gears grinding. After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So […]

Established Brands On Instagram Have Lots of Followers But Aren’t Well-Followed

( 18 minutes )

It turns out that having a big followership doesn’t guarantee that brands on Instagram will be well-followed. You may be thinking … isn’t that the same thing? Though they sound the same, there’s a big difference – and the distinctions run deep. So deep that it may be be affecting the Instagram performances of established […]

The Best of the Best eCommerce Analytics Tools to Grow Your Business

( 20 minutes )

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]

Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 13 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero.  I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

The Ultimate Guide to Running an Irresistible Instagram Giveaway

( 27 minutes )

If you’re searching for a scalable strategy for more followers, sales and long-term brand engagement, look no further than an Instagram giveaway. People can’t resist the power of “free,” can they? It’s one of the oldest tricks in the marketing playbook. Even so, the numbers don’t lie in regard to just how much Instagram users […]

Customer Retention Strategies: 5 Tools Losing You Customers

( 13 minutes )

Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]

Discovering the Power of the Instagram Hashtag

( 10 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 17 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

How to Drive Traffic to Your Online Store

( 17 minutes )

You’re about to learn 3 actionable strategies to drive traffic to your website. These strategies won’t make you an overnight success. But they will show you some low-hanging fruit to get immediate visitors to your eCommerce site, and how to grow an audience over the long-term. So grab a coffee and get comfortable. It’s time […]