2019 eCommerce Cosmetics trends: How European women purchase cosmetics online

( 18 minutes )

2019 eCommerce trends: The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over the internet, pushing eCommerce brands to […]

The Digital World of Word-of-Mouth Marketing

( 15 minutes )

We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]

Salsa Jeans partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Salsa Jeans is a Portuguese jeans brand that focuses on technical jeans for both men and women. With 25 years not only in the Portuguese market but also in other 34 countries around the world, they were looking for fresh ways to reach customers and invite them to take part in the brand.  That’s why […]

Everything you need to know about Earned Media

( 15 minutes )

First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]

5 Best UX practices for adding User Generated Content to your eCommerce website

( 13 minutes )

With the rise of User Experience (UX) trends across the web, customers are no longer satisfied with traditional purchases of products or services. Whether you are a digital-only eCommerce business or offer retail shopping solutions as well, designing a User Generated Content website can add a lot to your brand’s credibility. According to Medium, 92% […]

How top cosmetics brands leverage customer content to improve eCommerce performance

( 11 minutes )

Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]

Take your UGC integration even further with the Photoslurp Email Marketing Widget

( 1 minute )

Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]

[PODCAST] Social Circles featuring Tentsile

( 27 minutes )

Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]

7 Shopify site design strategies for integrating visual content that successfully convert

( 18 minutes )

By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]

Denby Pottery helps customers visualize products in their homes with Photoslurp’s technology

( 3 minutes )

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]

Watch brand, Bell & Ross, partners with Photoslurp to create a more compelling online shopping journey

( 3 minutes )

Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]