Everyone has an opinion on the best way to market your brand on Instagram. You could read five different examples of the best Instagram posting rate strategy, discover three differing articles on the fastest ways to increase engagement rate, while looking at four infographics on mastering the hashtag, and still have no idea how to […]
Originally posted on Social Media Today. How often to post on Instagram: Does posting too often on Instagram result in your posts seeing less reach? It’s a hot topic of debate – since Instagram introduced its feed algorithm two years back, many have questioned the impact of over-posting, and what ‘over-posting’ might, specifically, entail. For their […]
User Generated Content Statistics: Intuitively we expect that User Generated Content (UGC), with its less curated appearance, should generate a di fferent response from people who interact with it. But exactly how this response di ffers when compared with professional content (PC) is still poorly understood. Here at Photoslurp we make it our business to better understand […]
Your brand has been encouraging customers to post photos and videos with your products on social media through your brand hashtag. It’s been a fruitful strategy to get customers engaging further with your brand on Instagram and Facebook, but, so far, that content has remained completely on social media. Now’s the time to ask: where […]
What is UGC? From YouTube to customer reviews, there are tons of different ways for your customers to share with the world just how happy they are with your brand’s products. But are you taking advantage of them all? If you’re still not sure what constitutes as UGC or how to integrate it into your […]
Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]
Instagram strategy: It turns out that having a big followership doesn’t guarantee that brands on Instagram will be well-followed. You may be thinking … isn’t that the same thing? Though they sound the same, there’s a big difference – and the distinctions run deep. So deep that it may be be affecting the Instagram performances […]
Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]
You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero. I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]