eCommerce Statistics: How COVID-19 is affecting the eCommerce market

( 4 minutes )

With the COVID-19 crisis at large, many brands are wondering how the global crisis will affect their eCommerce sales. That’s why we’ve put together a list of useful eCommerce statistics regarding the COVID-19 situation. These statistics should give brands a full picture of the eCommerce market in relationship to the ever-shifting landscape of the Coronavirus […]

Photoslurp and Multiply partner together to help brands inspire their eCommerce customers

( 3 minutes )

Photoslurp and Multiply recently announced their partnership, further helping brands to improve their online user experience and conversion rates. Photoslurp’s Visual Commerce platform enables brands to collect the content featuring their products that’s been generated by fans on social media and turn it into a social shopping experience to increase engagement and eCommerce revenue. Posting […]

Social Media aggregators: How to turn your eCommerce into a social shopping center

( 10 minutes )

A social media aggregator will help your brand pool the positive conversations being had about your brand into one place – so that you can use them to increase your online revenue.  Working in eCommerce, you’ve most likely seen the success that comes from creating an imaginative online shopping center for your products. One that […]

Photoslurp’s Obsession With Widget Performance

( 9 minutes )

We’ve been seeing an increase in questions related to our product’s performance from brands in the very first stages of their contact with us to ones that have been working with us for a number of years. The well known effect that page load times have on both conversion rates and SEO is a correlation […]

[EBOOK] How to use customers’ voices to sell more with User Generated Content

( 1 minute )

DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]

Seamlessly collect Instagram Stories to integrate into your eCommerce website

( 3 minutes )

Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]

Ternua commits to User Generated Content

( 4 minutes )

Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more.  With this community of valuable brand followers, Ternua has taken a […]

How Poland’s leading furniture brand prompted customers to create over 4,000 images

( 18 minutes )

Today we’re talking about a leading interior design and furniture brand-VOX-that managed to get customers to consistently post content featuring their products on social media and increased sales because of it.  Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and videos […]

2019 eCommerce Cosmetics trends: How European women purchase cosmetics online

( 18 minutes )

2019 eCommerce trends: Download the full report here The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over […]

The Digital World of Word-of-Mouth Marketing

( 15 minutes )

We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]

Everything you need to know about Earned Media

( 15 minutes )

First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]

Omoda partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so.  One of their goals has always been to inspire customers along their shopping journey, which has […]

How top cosmetics brands leverage UGC to improve eCommerce performance

( 11 minutes )

Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]

Why these 4 fashion & apparel brands have adopted UGC to increase sales

( 9 minutes )

Within the clothing and apparel sector, worldwide eCommerce revenue and revenue per user are expected to grow from $317 billion in 2018 to $475 billion in 2022. As the ease of online shopping only continues to improve, the demand for a compelling online journey – while shopping fashion and apparel – will only grow. Then, […]

Take your UGC integration even further with the Photoslurp Email Marketing Widget

( 2 minutes )

Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]

How online footwear brands employ UGC to boost eCommerce performance

( 12 minutes )

From 2018 to 2022, the online footwear segment is expected to increase from $96 billion to $135 billion worldwide. As we continue to see growth in the eCommerce sector of the shoe industry, online footwear brands must remain on top of the latest trends. With the power of social media marketing in the equation, the […]