Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 13 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero.  I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

The Ultimate Guide to Running an Irresistible Instagram Giveaway

( 27 minutes )

If you’re searching for a scalable strategy for more followers, sales and long-term brand engagement, look no further than an Instagram giveaway. People can’t resist the power of “free,” can they? It’s one of the oldest tricks in the marketing playbook. Even so, the numbers don’t lie in regard to just how much Instagram users […]

Customer Retention Strategies: 5 Tools Losing You Customers

( 13 minutes )

Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]

Discovering the Power of the Instagram Hashtag

( 10 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 17 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

In 2017 people became obsessed with Instagram analysis and the level of engagement that you could achieve through the app. All we could hear were constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves to engage, and where everyone takes notice of what you do…apparently. Marketers were clamouring to make […]

How to Drive Traffic to Your Online Store

( 17 minutes )

You’re about to learn 3 actionable strategies to drive traffic to your website. These strategies won’t make you an overnight success. But they will show you some low-hanging fruit to get immediate visitors to your eCommerce site, and how to grow an audience over the long-term. So grab a coffee and get comfortable. It’s time […]

UGC: 6 Statistics Every Marketer Should Know

( 18 minutes )

Are you ready for the user generated content (UGC) takeover? Because it’s here in a big way. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based on their ability to leverage UGC. Seriously. It’s […]

PPC For eCommerce On Instagram – The Complete Guide

( 25 minutes )

Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]