La célÚbre marque Ines de la Fressange Paris mise sur sa communauté en ligne avec le Contenu Généré par les Utilisateurs.

( 4 minutes )

La marque de mode chic et facile Ă  porter est connue pour son Ă©lĂ©gance naturelle grĂące Ă  sa fondatrice Ines de la Fressange, symbole du style parisien. BoostĂ©e par une communautĂ© en ligne fidĂšle, la marque a dĂ©cidĂ© d’optimiser l’expĂ©rience d’achat de leur boutique en ligne en utilisant les photos et vidĂ©os que leurs fans […]

How to make Instagram shoppable to increase your online revenue

( 11 minutes )

We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]

The importance of technology scaling in 2021

( 10 minutes )

When thinking about company strategy from a product point of view, most companies, including Photoslurp, focus on 3 main levers: Features: Enhancing existing features and developing new ones Growth: Improving acquisition, retention and monetisation Product market-fit expansion: Adapting the product to new markets and uses cases or creating complementary products However it is important to […]

Why 2021 is the year of social selling

( 13 minutes )

In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tasty’s latest report.  Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content  (UGC) and social shopping. With […]

All you need to know about User Generated Content Marketing

( 11 minutes )

All You Need to Know About User Generated Content Marketing You’ve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective?  From building trust with customers to demonstrating social […]

Tendances e-commerce 2020 : les habitudes d’achat en ligne du marché français pendant l’épidémie de COVID-19

( 12 minutes )

TÉLÉCHARGEZ L’ÉTUDE COMPLÈTE Avec une croissance de 11,7 % en 2019, la France est le troisième plus grand marché e-commerce en Europe. L’expansion de cet important marché de la vente en ligne est attendue en 2020. En effet, les experts prévoient que les achats en ligne dans le pays atteindront un volume de 115,2 milliards […]

10 things that online shoppers will demand from eCommerce in 2021

( 20 minutes )

Since the dawn of online shopping, the global eCommerce industry has seen sharp growth with each passing year, as more people turn to their computers, phones, and tablets to make purchases. This has only become more clear since the COVID-19 outbreak, which continues to affect the future of shopping in new ways every month. By […]

Havaianas highlights a legacy of strong customer relationships with User Generated Content

( 2 minutes )

Havaianas is a Brazilian shoe brand known for bringing rubber flip-flops into the mainstream. Since their start in 1962, this brand has worked to establish strong relationships with their international base of customers who have been devoted to the brand for decades. To highlight this strong connection within their eCommerce efforts, Havaianas has partnered with […]

Pourquoi utiliser une plateforme de Contenu Généré par les Utilisateurs (CGU) pour intégrer le contenu de vos clients dans votre stratégie e-commerce

( 26 minutes )

Votre marque encourage les clients Ă  publier des photos et des vidĂ©os de vos produits sur les rĂ©seaux sociaux par le biais d’un ou plusieurs hashtag(s). Il s’agit d’une stratĂ©gie payante qui pousse vos clients Ă  s’associer davantage Ă  votre marque sur Instagram ou sur Facebook, mais jusqu’à prĂ©sent, ce contenu est restĂ© uniquement sur […]

The Benefits of User Generated Content

( 14 minutes )

User Generated Content. Customer Content. Earned Content. Whatever you want to call it, you might’ve heard about this winning strategy for your eCommerce and the benefits of User Generated Content. Maybe you understand the basic definition – it is right there in the title – content generated by users. But what can User Generated Content […]

User Generated Content Strategy: Creating a strategy that converts

( 27 minutes )

So you’ve heard about UGC and all of the benefits it can bring your brand – when used correctly of course! We’d like to make sure that you’re checking all of the boxes in order to leverage your User Generated Content strategy when working with social media. Follow along to learn how to create an […]

What’s next? An eCommerce guide to moving forward after COVID-19

( 10 minutes )

Over the last few weeks, countries around the world have slowly begun transitioning back into a more ‘normal’ way of life following the international COVID-19 quarantine. Although the public may feel more confident spending time outside, many changes that were incited during the stay-home period will begin to take permanent effect in our new normality.  […]