We’ve been seeing an increase in questions related to our product’s performance from brands in the very first stages of their contact with us to ones that have been working with us for a number of years. The well known effect that page load times have on both conversion rates and SEO is a correlation […]
DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]
Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]
Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more. With this community of valuable brand followers, Ternua has taken a […]
Today we’re talking about a leading interior design and furniture brand-VOX-that managed to get customers to consistently post content featuring their products on social media and increased sales because of it. Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and videos […]
2019 eCommerce trends: Download the full report here The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over […]
We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]
First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]
Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so. One of their goals has always been to inspire customers along their shopping journey, which has […]
Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]
Within the clothing and apparel sector, worldwide eCommerce revenue and revenue per user are expected to grow from $317 billion in 2018 to $475 billion in 2022. As the ease of online shopping only continues to improve, the demand for a compelling online journey – while shopping fashion and apparel – will only grow. Then, […]
Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]
From 2018 to 2022, the online footwear segment is expected to increase from $96 billion to $135 billion worldwide. As we continue to see growth in the eCommerce sector of the shoe industry, online footwear brands must remain on top of the latest trends. With the power of social media marketing in the equation, the […]
Most eCommerce brands are on the Instagram train at this point – and for good reason. Brands on Instagram see an increase of follower growth of 6%-8% month-by-month. And with how long people already spend on Instagram (daily average is 53 minutes), it’s a disservice not to take your piece of the pie. But there’s […]
Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]
Seamlessly adjust your UGC to the look and feel of your website with the Photoslurp Widget Editor Here at Photoslurp, we are in the business of constantly improving our product to best fit the needs of our clients. We value your time, and that’s why we’re happy to announce the release of the Photoslurp Widget […]
By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]
The FF Group, parent company of online jewelry brands Folli Follie & Links of London, sought to improve their customers’ online shopping experience by integrating authentic User Generated Content into their eCommerce stores. Looking to Photoslurp as their UGC platform, this partnership gives these flagship jewelry and accessory brands the ability to gather User Generated […]