Natura is a fashion, apparel, and home goods brand with a powerful personality that promotes inclusivity and human connection, while embracing their notably natural aesthetic. Over the last 30 years, they have built a strong community of customers that identify with the Natura lifestyle and truly are fans of the brand. With the goal of […]
Natura est une marque de cosmĂ©tiques qui vise Ă Ă©veiller les sens avec des produits naturels. Pour mettre en avant de maniĂšre authentique leurs cosmĂ©tiques durables, la marque a dĂ©cidĂ© de sâassocier avec Photoslurp, la premiĂšre plateforme de Contenu GĂ©nĂ©rĂ© par les Utilisateurs en Europe. Ainsi, Natura souhaite amĂ©liorer son parcours d’achat en ligne avec […]
More than a year after the start of the worldwide pandemic that indelibly altered the ways humans interact, weâre still trying to define a ânew normalâ that takes into account temporary solutions versus permanent changes. Itâs safe to say that the majority of people are eager to go back to attending live concerts and weddings, […]
In 2021, content is everywhere. Every digital conversation has the potential to become high-quality content for your brand to collect, curate, and convert into the next, big marketing campaign. As digital marketers, we have to be ready for it. When we learn to embrace the fast-paced content machine that is social media, we find that […]
La marque de mode chic et facile Ă porter est connue pour son Ă©lĂ©gance naturelle grĂące Ă sa fondatrice Ines de la Fressange, symbole du style parisien. BoostĂ©e par une communautĂ© en ligne fidĂšle, la marque a dĂ©cidĂ© d’optimiser lâexpĂ©rience d’achat de leur boutique en ligne en utilisant les photos et vidĂ©os que leurs fans […]
We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]
When thinking about company strategy from a product point of view, most companies, including Photoslurp, focus on 3 main levers: Features: Enhancing existing features and developing new ones Growth: Improving acquisition, retention and monetisation Product market-fit expansion: Adapting the product to new markets and uses cases or creating complementary products However it is important to […]
In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tastyâs latest report. Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content (UGC) and social shopping. With […]
All You Need to Know About User Generated Content Marketing Youâve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective? From building trust with customers to demonstrating social […]
TAF, a part of Grupo Axo, is one of the most prolific, on-trend sneakers brands in Latin America that has committed to driving innovation in technology by implementing UGC (User Generated Content) in its online store. Their goal is to provide a better shopping experience and achieve a greater connection between the brand and its […]
In our digital world, social media is everywhere and all demographics are involved. The majority of people follow brands on social networks in one way or another, and given the fact that 75% of people have bought a product because they saw it on a social media site, there is a huge market to tap […]
TĂLĂCHARGEZ L’ĂTUDE COMPLĂTE Avec une croissance de 11,7 % en 2019, la France est le troisieÌme plus grand marcheÌ e-commerce en Europe. Lâexpansion de cet important marcheÌ de la vente en ligne est attendue en 2020. En effet, les experts preÌvoient que les achats en ligne dans le pays atteindront un volume de 115,2 milliards […]
KARL LAGERFELD is a fashion brand that celebrates the colossal legacy and spirit of its founder through their innovative design aesthetics. Driven by customer engagement, this living homage to Karl himself is continuously looking for new ways to expand their immersive retail experience. To fulfil this desire within their eCommerce, the brand partnered with Photoslurp, […]
Since the dawn of online shopping, the global eCommerce industry has seen sharp growth with each passing year, as more people turn to their computers, phones, and tablets to make purchases. This has only become more clear since the COVID-19 outbreak, which continues to affect the future of shopping in new ways every month. By […]
Havaianas is a Brazilian shoe brand known for bringing rubber flip-flops into the mainstream. Since their start in 1962, this brand has worked to establish strong relationships with their international base of customers who have been devoted to the brand for decades. To highlight this strong connection within their eCommerce efforts, Havaianas has partnered with […]
Votre marque encourage les clients Ă publier des photos et des vidĂ©os de vos produits sur les rĂ©seaux sociaux par le biais dâun ou plusieurs hashtag(s). Il s’agit d’une stratĂ©gie payante qui pousse vos clients Ă sâassocier davantage Ă votre marque sur Instagram ou sur Facebook, mais jusquâĂ prĂ©sent, ce contenu est restĂ© uniquement sur […]
As summer comes to an end, weâre beginning to catch our first glimpses of fall. Maybe itâs the turn of the weather or the refresh of energy that comes with a well-deserved holiday, but this time of the year always brings with it an air of rejuvenation that we believe is worth taking advantage of […]
DOWNLOAD THE FULL REPORT According to an eCommerce market analysis by eCommerceDB, Mexico is the 19th largest market for eCommerce with a total revenue of $9 billion in 2019. At the same time, it also contributed to the worldwide growth rate of 13% with an increase of 11% and itâs forecasted to generate $16.9 billion […]