User Generated Content. Customer Content. Earned Content. Whatever you want to call it, you might’ve heard about this winning strategy for your eCommerce and the benefits of User Generated Content. Maybe you understand the basic definition – it is right there in the title – content generated by users. But what can User Generated Content […]
So you’ve heard about UGC and all of the benefits it can bring your brand – when used correctly of course! We’d like to make sure that you’re checking all of the boxes in order to leverage your User Generated Content strategy when working with social media. Follow along to learn how to create an […]
Over the last few weeks, countries around the world have slowly begun transitioning back into a more ‘normal’ way of life following the international COVID-19 quarantine. Although the public may feel more confident spending time outside, many changes that were incited during the stay-home period will begin to take permanent effect in our new normality. […]
DOWNLOAD THE FULL REPORT According to MarketLine’s Polish Industry Profile from February 2020, the Polish market is a rapidly growing eCommerce sector that accounts for 4.3% of the European online retail sector value. In 2018, the Polish online retail sector grew by 17.17% to reach a value of $12,634.4 million, and it is projected to […]
Bodylab is a Danish market leader in producing sports snacks and supplements for their growing base of customers. Since their inception in 2003, the brand, owned by Scandza, has put a focus on cultivating strong relationships with their engaged customers over social media. Now, they’re teaming up with Photoslurp to leverage that engagement into eCommerce […]
With the COVID-19 crisis at large, many brands are wondering how the global crisis will affect their eCommerce sales. That’s why we’ve put together a list of useful eCommerce statistics regarding the COVID-19 situation. These statistics should give brands a full picture of the eCommerce market in relationship to the ever-shifting landscape of the Coronavirus […]
Over the past weeks, brands across the world have been dealing with a major blow to their daily business models: the COVID-19 crisis. To prevent further spread of the disease, the global community has been asked to stay indoors, meaning brands across industries have also been made to close the doors of their brick and […]
Photoslurp and Multiply recently announced their partnership, further helping brands to improve their online user experience and conversion rates. Photoslurp’s Visual Commerce platform enables brands to collect the content featuring their products that’s been generated by fans on social media and turn it into a social shopping experience to increase engagement and eCommerce revenue. Posting […]
A social media aggregator will help your brand pool the positive conversations being had about your brand into one place – so that you can use them to increase your online revenue. Working in eCommerce, you’ve most likely seen the success that comes from creating an imaginative online shopping center for your products. One that […]
We’ve been seeing an increase in questions related to our product’s performance from brands in the very first stages of their contact with us to ones that have been working with us for a number of years. The well known effect that page load times have on both conversion rates and SEO is a correlation […]
DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]
Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]
Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more. With this community of valuable brand followers, Ternua has taken a […]
Today we’re talking about a leading interior design and furniture brand-VOX-that managed to get customers to consistently post content featuring their products on social media and increased sales because of it. Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and videos […]
2019 eCommerce trends: Download the full report here The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over […]
We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]
What is Earned Media? Definition: Earned Media is content that a brand acquires from a third party, rather than creates themselves. While someone else always creates this content on the brand’s behalf in order for it to be considered earned, there are still many ways for this content to be leveraged by the brand themselves. Before […]
Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so. One of their goals has always been to inspire customers along their shopping journey, which has […]
