Why these 5 fashion & apparel brands have adopted UGC to increase sales

( 12 minutes )

Within the clothing and apparel sector, worldwide eCommerce revenue and revenue per user, after the global pandemic, are expected to reach $672.71 billion by 2023. With the growing demand for a compelling online journey, the need to enhance and update your eCommerce strategy is more important than ever. Then, in the mix, is the trend […]

Photoslurp presents an integration with Trustpilot that will help online brands build customer trust with 2 kinds of authentic UGC

( 2 minutes )

Photoslurp recently launched an integration with Trustpilot that enables eCommerce brands to make better use of customer opinions with both of their technologies.  Through this partnership, brands can now present Trustpilot star ratings within Photoslurp visual customer content integrations. These two technologies together enhance the online shopping journey by building customer trust in the brand’s […]

How TopVintage encouraged their community to post 7,000 user generated images

( 13 minutes )

TopVintage is Europe’s leading online retro boutique comprising of more than 200 brands that share their love for vintage inspired fashion for women. Their mission is to make women feel beautiful, which they achieve thanks to their unique designs influenced by the decades spanning from the 20s to the 70s.  Seeing a lot of engagement […]

Natura, la marque Ă©thique et durable de cosmĂ©tiques, dĂ©veloppe l’engagement client avec le Contenu GĂ©nĂ©rĂ© par les Utilisateurs.

( 5 minutes )

Natura est une marque de cosmĂ©tiques qui vise Ă  Ă©veiller les sens avec des produits naturels. Pour mettre en avant de maniĂšre authentique leurs cosmĂ©tiques durables, la marque a dĂ©cidĂ© de s’associer avec Photoslurp, la premiĂšre plateforme de Contenu GĂ©nĂ©rĂ© par les Utilisateurs en Europe. Ainsi, Natura souhaite amĂ©liorer son parcours d’achat en ligne avec […]

The next generation of eCommerce: how the pandemic has changed online shopping for good

( 10 minutes )

More than a year after the start of the worldwide pandemic that indelibly altered the ways humans interact, we’re still trying to define a ‘new normal’ that takes into account temporary solutions versus permanent changes.  It’s safe to say that the majority of people are eager to go back to attending live concerts and weddings, […]

2021 Content Curation Techniques: save time and resources with an advanced UGC platform

( 10 minutes )

In 2021, content is everywhere. Every digital conversation has the potential to become high-quality content for your brand to collect, curate, and convert into the next, big marketing campaign. As digital marketers, we have to be ready for it.  When we learn to embrace the fast-paced content machine that is social media, we find that […]

La célÚbre marque Ines de la Fressange Paris mise sur sa communauté en ligne avec le Contenu Généré par les Utilisateurs.

( 4 minutes )

La marque de mode chic et facile Ă  porter est connue pour son Ă©lĂ©gance naturelle grĂące Ă  sa fondatrice Ines de la Fressange, symbole du style parisien. BoostĂ©e par une communautĂ© en ligne fidĂšle, la marque a dĂ©cidĂ© d’optimiser l’expĂ©rience d’achat de leur boutique en ligne en utilisant les photos et vidĂ©os que leurs fans […]

How to make Instagram shoppable to increase your online revenue

( 11 minutes )

We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]

The importance of technology scaling in 2021

( 10 minutes )

When thinking about company strategy from a product point of view, most companies, including Photoslurp, focus on 3 main levers: Features: Enhancing existing features and developing new ones Growth: Improving acquisition, retention and monetisation Product market-fit expansion: Adapting the product to new markets and uses cases or creating complementary products However it is important to […]

Why 2021 is the year of social selling

( 13 minutes )

In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tasty’s latest report.  Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content  (UGC) and social shopping. With […]

All you need to know about User Generated Content Marketing

( 11 minutes )

All You Need to Know About User Generated Content Marketing You’ve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective?  From building trust with customers to demonstrating social […]

TAF integrates UGC into its online platform through Photoslurp

( 3 minutes )

TAF, a part of Grupo Axo, is one of the most prolific, on-trend sneakers brands in Latin America that has committed to driving innovation in technology by implementing UGC (User Generated Content) in its online store. Their goal is to provide a better shopping experience and achieve a greater connection between the brand and its […]

Tendances e-commerce 2020 : les habitudes d’achat en ligne du marché français pendant l’épidémie de COVID-19

( 12 minutes )

TÉLÉCHARGEZ L’ÉTUDE COMPLÈTE Avec une croissance de 11,7 % en 2019, la France est le troisième plus grand marché e-commerce en Europe. L’expansion de cet important marché de la vente en ligne est attendue en 2020. En effet, les experts prévoient que les achats en ligne dans le pays atteindront un volume de 115,2 milliards […]

10 things that online shoppers will demand from eCommerce in 2021

( 20 minutes )

Since the dawn of online shopping, the global eCommerce industry has seen sharp growth with each passing year, as more people turn to their computers, phones, and tablets to make purchases. This has only become more clear since the COVID-19 outbreak, which continues to affect the future of shopping in new ways every month. By […]