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Photoslurp Analysis: Superbowl 50 in Hashtags

Peyton Manning and the Denver Broncos were the winners of Superbowl 50 on the field, but who won the battle of hashtags on Instagram? Here at Photoslurp, we monitored Instagram over the Superbowl weekend to answer that question.

We analyzed the Superbowl 50 in hashtags. We monitored the photos and videos posted with the hashtags #Superbowl and #SB50, and tracked which secondary hashtags users also included.

We found that the most content was published during the first hour before kickoff, with 61,163 posts between 3:00pm and 4:00pm Pacific Standard Time (PST).  User engagement peaked between 5:00pm and 6:00pm PST with 228 likes per post.

People must have been too busy watching the first half of the game to check Instagram.

The majority of the content users shared was photos, despite Instagram’s efforts to promote video sharing. 507,055 posts were uploaded with #Superbowl and/or #SB50.  Of those, 459,409 (90.6%) were photos and 47,646 (9.4%) were videos.

BONUS WHITEPAPER: Experts’ Advice on How to Promote a Brand’s Hashtag on Instagram & Twitter


Take a look at the infographic below for the top 10 most used hashtags:

Infographic: Super bowl 50 in hashtags

Battle of the Hashtags

The Broncos won Superbowl 50 both on and off the field. #Broncos was the 4th most used hashtag in our analysis with 72,521 posts.  #Panthers came in 6th with 47,963 posts.

Likewise, #DenverBroncos was in 8th place with 29,669 posts and #CarolinaPanthers was in 11th place with 21,805 posts.

Another interesting battle of hashtags took place between the performers at Superbowl 50.  Lady Gaga sang the national anthem before the game and Beyoncé, Coldplay, and Bruno Mars performed during the halftime show.

Beyoncé was the clear winner this year.  #Beyonce was used 28,088 times, putting her at 9th place in our analysis.  #Coldplay came in 14th place with 17,134.  Bruno Mars and Lady Gaga were not able to place in the top 20.  #BrunoMars was 21st with 13,846 mentions and #LadyGaga was 28th with 9,741 mentions.

Peyton Manning and Cam Newton were neck and neck off the field when it came to hashtag mentions.  #PeytonManning came in 19th place with 15,061 mentions and #CamNewton was close behind with 15,036 mentions.

Did you notice any other interesting things about Superbowl 50 on Instagram? I’d love to hear about it in the comments!

BONUS: Take a look at the most irresistible Instagram captions from the world of E-Commerce, and understand why they work.

About the Author

Ren Geers: Growth Hacker at Photoslurp. I manage our SEO, create content, and email our co-founders ideas in the middle of the night.