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Ecom Weekly: How To Get People to Trust Your Product

Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.

Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.


Aspirational Consumers Want ‘Purposeful’ Brands — But Are They Out There?

Purposeful Brands? Sounds great! Have you seen any? A new study that looks at “aspirational consumers” finds this segment of shoppers steadily rising, but about half of them cannot name a single “purposeful” brand they actually feel good about buying. Read all about it in pymnts.com


This Is How You Get People to Trust Your Product

First Round spoke with Lynn Perkins, CEO of UrbanSitter. In this exclusive interview,she shares how UrbanSitter has approached trust-building and how other companies can do the same to grow fast. “If companies can replicate what we’ve done in other sectors, they’ll knock it out of the park”, Perkins says. Is there any reason to not read this interview?


Why Successful Hotels Prioritize Visual UGC Marketing

Far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is collecting user-generated visual content for social media and their hotel website. Why? Because if your hotel experience is exciting enough that your guests want to take pictures and videos to remind themselves and to show their friends how great a time they had, you need to take advantage of it.

The Current State of Ecommerce Platforms in Europe

Ecommerce sales in Europe are projected to reach around 509.9 billion euros in 2016. Although the rate at which people are shopping online is slowly decreasing, the sales are consistently strong. With this lanscape, it’s interesting to take a look at what the top ecommerce platforms are, along with which ones you should choose and what the future holds for these platforms.


Optimizing Out-of-Stock Product Pages

Out of stock (OOS) product pages – should they stay or should they go? Even if you exclude unavailable products from your navigation structure, customers can still attempt to access these URLs through bookmarks, blog and affiliate links, wish lists and social networks. In this article, Linda Bustos shares useful techniques, so you can get the best out of them.


If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!




About the Author

Luisana Cartay is the Content Manager at Photoslurp. Luisana is also a creative, copywriter, online strategist and writer. She does everything online, but she exists in real life.