Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
Matt Parsons is the Chief Customer Officer at PowerReviews, so he knows what he’s talking about. Parsons states that just 15 percent of apparel purchases were made online last year compared with 65 percent of computer purchases, proving that fashion is still one of the last e-commerce holdouts. What to do? Keep an eye and learn from Amazon’s strategy, make review collection a priority, and use feedback to reduce return rates.
Shipping to local buyers with a bulk carrier (big freight companies like Fed-Ex and DHL) removes the primary advantage of buying locally online, because it means customers will normally have to wait at least until the next day to receive their purchase. So you need to find a way to sweeten the deal, and fortunately there is one.
If you’re trying to get more people to stay at your hotel, you need a strong strategy focused on digital marketing for hotels. That means you can’t just throw a website together, update your social networks once a week, and expect amazing results. Instead, you need to consistently use marketing methods that have been proven to drive engagement and sales.
Don’t try to play it cool, we are all worried about the Instagram algorithm. Will my brand be left out of my followers’ feed? What do I have to do to put my brand up front? Well, one of the first things you’ll have to do is read this article from Social Media Examiner to discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
Armando Roggio plays the bad guy in this article inviting you to go against the crowd and do digital marketing in a different way: “There is almost certainly merit to investing in both digital advertising and SEO, but these are not the only ways to grow an ecommerce business. Try playing the contrarian as you consider how your business invests in marketing.”
If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!