Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
Starting on January 10, 2017, Google will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results. According to the company’s own data, 85 percent of all pages it shows on its mobile search results pages are now mobile-friendly. So to declutter the results pages, it’s removing the label, even as it continues to use it as a ranking signal. What does this means? Frederic Lardinois explains it.
E-commerce is evolving faster every year and this leads to an increasing number of events organised worldwide. As there are so many wonderful, inspiring conferences and trade shows around the world right now, Prisync believed that a categorization by their months and countries, and specific subjects – if any – would make sense for all you e-commerce folks out there!
All one has to do is look at Snapchat and see brands such as GE, McDonald’s, Taco Bell, ESPN and more to see how brands are capitalizing on the power of imagery – be it video or still. And according to the CMO Council many CMOs are fully aware of the need to “get visual” with 65% of those surveyed last year stating they believe visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Here’s three reasons why your brand needs to go visual, by Steve Olenski.
How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? No matter how the overall result of your A/B test results turned out to be—positive, negative, or inconclusive—it is imperative to delve deeper and gather insights. Not only can this help you to aptly measure the success (or failure) of your A/B test, but also provide you with validations specific to your users.
With more consumers using their mobile devices to shop, having an optimized checkout user interface is extremely important for any eCommerce store.To keep those all-important conversions high and reduce shopping-cart abandonment as much as possible, extra attention has to be devoted to designing your app’s or mobile store’s checkout process. There are six particular areas you need to focus on to ensure an optimized checkout UI, read all about it in this article by Marc Schenker.
If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!