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Ecom Weekly: What Is Influencer Marketing

Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.

Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.



Which Is The Best Ecommerce Business Model; Selecting From Curator, Collector Or Platform Based Models

ilovefashionretail.com analized the different ecommerce business models to help you select the one that adjust better to your store. “An ecommerce business model is not just a wobbly plan you make at the beginning of your business operations. If done right it spells out the undertone of every decision you are going to make for your business, big or small. (…) Getting it right at this stage is vital for the success of your business. So how does a fashion ecommerce business choose the correct business model?”


8 Social Media Tools to Protect Your Reputation and Influence Conversations

Social listening is one of the most important technique to get to know and understand your customers, it is also crucial to manage your brand’s image. But is not as easy as it appears to be, if these conversations don’t mention or tag you, how are you supposed to hear about them? Worry no more, Shopify has gathered 8 social listening tools that you can use to protect your business and join the conversation.

What Is Influencer Marketing and Why You Should Get On Board

In the coming weeks we will be rolling out a three-part guide to explain to you what Influencer Marketing is, its advantages and how you can adapt it to your business. We have also spoken with some of Spain’s top influencers so that they could tell us their experience. And we’ve done so to help you to work out how to choose the right influencer for your brand, and how to plan an influencer marketing campaign in order to get the best out of it, gauge the impact, revise the details and perfect the experience.


How to Run a Successful Ecommerce Flash Sale [Case Study]

“At the end of the day, a flash sale is just a sale. What typically differentiates a flash sale from a standard sale is that your discount is deeper, the sale item(s) are limited, or the availability of the sale is very short”, says Ryan BeMiller. In this interview with Cindy Collins, founder of Euphoric Herbals, you can learn how she pulled in about $5,500 in sales from just over 600 visitors, and had a staggering conversion rate of 12.68%.


Growing a Social Following from Nothing: My Social Media Strategy

We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand? This is what Matthew Barby focuses on – the first 3-4 months of your social media campaign: “One thing to mention before I get started is that it’s really easy to get disheartened during the early stages of your social media campaigns. Things are slow at the beginning and it can feel like you’re running in circles a lot of the time.”


If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!




About the Author

Luisana Cartay is the Content Manager at Photoslurp. Luisana is also a creative, copywriter, online strategist and writer. She does everything online, but she exists in real life.