Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
Paul Skeldon describes the situation very well, as he explains how small retailers need to keep an eye on mobile in order to be able to compete with large retailers. “As increasing numbers of people combine online research on mobile and desktop for products and services with calls and visits to a shop or branch. An omni-channel approach ensures that customers can make decisions and purchases via the retail channel that is most convenient for them.”
“When Unilever purchased Dollar Shave Club for $1 billion, interest in the already popular ecommerce subscription model spiked. Dollar Shave Club showed just how valuable subscribers are in retail”, says Armando Roggio in this article where he explains how you can find your subscription niche by answering three simple questions: What Problem Does Your Subscription Solve? How Much Competition Will You Face? and What Would You Buy?
Shares might not be sales, but they sure help with brand visibility which, ultimately, can end up in more conversion. In this article Jeff Rajeck analizes a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.
“Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand -explains the author- The challenge is that to get to extreme personalization, marketers must have what they need to reach out directly to a real individual, rather than a general marketing persona”. Trust me, it’s worth the reading.
To capture more leads, to send better and more effective emails, to generate more referrals, to be more productive, and must have Shopify apps. Here are 20+ apps and toolsrecommends and use on a regular basis.
If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!