Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
Here you have a selection of best eCommerce articles of the week:
This is the second part of the Complete Guide to Influencer Marketing. If you want to know what is it exactly that an influencer does, how to find the ones that suits your brand and how to approach them, then this guide is for you. We’ve spoken to four influencers from Spain: @cooltourtheblog,@deliciousmartha, @nadinecaldera and @albabortb .They told us all about their backgrounds and experience, their followers and the various brands they collaborate with.
I know, you’re probably thinking that email marketing sounds old and you’d like to focus on more “trendy” channels, but the truth is that is one of the most effective ways to reach your audience. Luckily for us Emil Kristensen, co-founder and CMO of Sleeknote, spoke with Tink Taylor, the founder and president of Dotmailer, an email marketing automation platform – about how to become a smarter and more effective email marketer.
“Social proof has always played an important role in building trust with customers ever more so in today’s digital world,” says George Matinopoulos, Chief Information and Technology Officer at FF Group. “With brand presence growing rapidly on social networks like Instagram, Photoslurp will ensure we are maximising both our engagement levels and our visual content in our digital marketing strategies. Our customers regularly share images of themselves enjoying our products, by collecting and using those images we can make the shopping experience for others more relatable and increase our chances of sales conversion.”
The first Omnico Retail Gap Barometer explored the interactions 1200 consumers’ had with retailers across the channels they offer, the stock visibility and promotions they deliver and the fulfilment methods they provide. Overall consumers awarded 72 points out of 100 for the quality of their experience across every type of interaction with retailers. However, the survey revealed that levels of customer satisfaction drop as a retailer employs more channels.
According to Ecommerce News, the .shop top-level domain will be generally available starting September 26, which means everyone can buy a .shop domain. If it’s still available, that is. Lots of major brands and retailers already registered during the so called Sunrise phase, with applications for names including etsy.shop, walmart.shop and facebook.shop.
If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!