Welcome to our E-commerce newsletter: All week we surf the internet, searching for helpful, awesome content related to the world of E-commerce, conversion, UGC and social media. Here are some of the best articles that we found interesting and thought you would enjoy too.
Before I share the best E-commerce articles of the week, let me ask you something: What is the most difficult part of growing your eCommerce business? Reply in the comments section and share your thoughts and pain points with me, so I can share better content with you in the coming weeks.
Here you have a selection of best eCommerce articles of the week:
The problem with deciding on pricing is this: there’s really no single formula that will guarantee success. There are a lot of factors that all ultimately play a role in how you price your products. Your audience, your competitors, your unique selling proposition, your goals, your inventory—they all need to be considered when settling on the right pricing strategy for your individual products and your ecommerce store as a whole.
Retailers are accelerating web delivery times to keep up with Amazon, which promises free two-day delivery on millions of products to an estimated 63 million Prime customers in the U.S. Several forces are accelerating delivery speed, retailers and analysts at e-commerce analytics company Slice Intelligence say. Retailers are building more distribution centers to fulfill online orders, and these facilities store merchandise close to many heavily populated areas to enable fast turnaround times.
After launching their first video on YouTube, the previously unknown startup Dollar Shave Club racked up more than 12,000 signups in just 48 hours. That’s the definition of an overnight success for any business that’s trying to increase eCommerce traffic. By now, the video is a viral marketing legend. But don’t let the irreverence of this feel-good video fool you… it was a calculated, well-organized, and masterfully orchestrated endeavor.
Net-A-Porter does not look like a typical online fashion store. With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine. Content marketing has been at the core of Net-A-Porter’s strategy from the get-go, and it’s one of the reasons it has become such a big name in the world of luxury retail. Here are four things brands of all kind can learn from it.
Established social media platforms continually launch new tools to help businesses connect with prospects and customers. Here is a list of new and updated social media tools for merchants. There are tools to create product offers, post branded stories, communicate in real-time with customers, and even sell products.
If you have any ideas or proposals for Ecom Weekly, please tell me in the comments and make my day!