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eCommerce Statistics: How COVID-19 is affecting the eCommerce market

With the COVID-19 crisis at large, many brands are wondering how the global crisis will affect their eCommerce sales. That’s why we’ve put together a list of useful eCommerce statistics regarding the COVID-19 situation.

These statistics should give brands a full picture of the eCommerce market in relationship to the ever-shifting landscape of the Coronavirus situation and will hopefully bring a bit of stability to a very unstable period.

  • Across the globe, there is an expected increases in social media time allocation: 58% in Spain, 39% in the United States, 32% in the UK, 39% in France, and 53% in Italy. 
  • 62% of people in Spain are generating content during the crisis, which is 30% more than before COVID-19. 
  • According to CC Insight’s data map that compares eCommerce behavior from the last 7 days (data sample taken April 6, 2020) with the same period in 2019, many countries are seeing an increase in online revenue including the US (+37%), Canada (+41%), Australia (+54%), and much of Europe. Poland for example is seeing a +127% increase in eCommerce revenue as compared to the same time last year. 
  • In this market research on the effects of COVID, we see that Spanish consumers have increased their online purchases for entertainment products at home.
  • The same market research within the UK shows an increase in online spend for groceries and household supplies. 
  • The US has seen an increase in online spend for food, entertainment, books, personal care products, and household supplies. Plus, an increase in remote learning, wellness apps, and delivery of groceries and meals. 
  • A study from Doofinder shows that the online traffic for nutrition, sports, pharmaceutics, and pet care have increased profoundly in this region. 
  • A study found that 58% of online brands believe that the Coronavirus will have some impact on buyer confidence, with 22% saying that it will have a significant impact. 
  • The share of consumers that do more than half of their total purchases online has increased with between 25 and 80 percent since the outbreak of COVID-19.
  • In the survey, approximately 80% say they will return to shop non-essentials online in 2020. 
  • The biggest categories for shopping online are clothing and home electronics, where 50 to 60% state they plan to do purchases online in 2020.
  • The Global Active Social Media Users have grown by +8.7% (April 2020 VS April 201).
  • People report spending 47% longer on social media than before the crisis.
  • Social media penetration (users versus total population) is at 49% globally.
  • The online sectors that are projected to recuperate within the next 6 months are: Home Entertainment, Health and Wellness, Retail and Consumer Packaged Goods, Telecommunication, and Technology.
  • There’s been a 33.5% rise in online sales in Spain, a new study on COVID-19 has found.
  • Consumer research suggests that a surge in eCommerce will outlive COVID-19 and become a part of the new normal.
  • Approximately 80% of respondents in a consumer research report of Europe say that they will return to shop non-essentials online following the COVID-19 crisis.

We’ll be updating it periodically, so that you always have the most up-to-date information.