In our ever-growing digitally savvy world, the term hashtag is a part of our daily digital lingo. There is no doubt that they are a great tool for any social media user to increase their visibility and engagement on social media. However, for brands, a hashtag is the perfect way to help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience.
But, with 95 million photos posted on Instagram every day, using a hashtag correctly is not as easy as shoving any old hashtag onto a post. As a brand, using hashtags is like seasoning your food, too much and it becomes overwhelming and ruins the product, but also, too little and there is no effect at all.
This is where a hashtag aggregator tool comes into play.
What is a Hashtag Aggregator?
A hashtag aggregator is your best friend when it comes to understanding the perfect way to use hashtags in your social media marketing strategy.
Through scanning for keywords in hashtags, the tool helps you track the trends in your industry so that you can stay up-to-date! Put simply, after embedding this widget into your website, the free hashtag aggregator tool gathers content and trends all under the same idea. While a hashtag aggregator tool, allows you to display this content on all your social platforms and websites.
But why is it necessary? Read on as we take a look at the top 5 reasons why a hashtag aggregator can be useful for your brand
1. Grab the attention of future customers
Today influencers and trends rule the social media sphere and it’s important for brands to also follow the trends to give their customers the content they want. But with so many different trends out there, it is firstly difficult to keep track of every single one and secondly to know which trends are best for your clientele.
This is where a hashtag aggregator becomes your perfect tool. In order to identify trends, your brand with this tool can search for the keywords associated with your industry. Then you can tailor your content and hashtags to allow potential customers see your trendy new products on your up-to-date content. This not only makes your brand omnipresent, impressing your customers with your fresh content but also strengthens your brand image, because customers will know that your products are the next must-have item!
2. Gather User Generated Content
Another important thing to note is that a hashtag aggregator is a perfect way to gather User Generated Content, otherwise known as the perfect way for your brand to develop its image.
For example retro clothing brand TopVintage, through promoting #topvintagestyle on social media, are able to gather pictures taken by their followers showcasing their vintage style and classy products.
UGC is a proven method for increasing your brand’s authenticity and customer satisfaction as 79% of people say UGC highly impacts their purchasing decisions. Therefore, potential customers can see how your products look on other clients and will be more persuaded to buy them. This can even be incorporated into your website. All of which can be achieved through integrating a hashtag aggregator tool into your marketing strategy.
Find out more about TopVintages’ forward-thinking marketing strategy here.
2.1 Create a community base:
One of the key benefits of UGC and therefore hashtags is that through using them effectively you can establish a community of people who love your products. Through hashtags, customers can share their pictures of your products; inspiring others to do the same, generating more and more content that will keep your socials up-to-date and converting.
A hashtag aggregator tool puts them all in one place making your marketing and social media team’s job easier than it’s ever been!
3. Save time and money
Running a social media account and trying to create new content can be a daunting task, especially if you are trying to keep up with the trends. However, with a hashtag aggregator tool, creating successful and effective campaigns has never been easier.
As said previously you can find out the best trends that fit your brand and also couple this with some killer UGC to show your brand products are authentic and up to the minute.
This strategy can be used time and time again, saving time and money so your marketing team can focus on other projects. How cool!
When customers come to your Instagram and see all this hashtagged trendy content, they are going to want to see this elsewhere also. With a free hashtag aggregator, you can sync your Instagram feed with your eCommerce site, meaning that all this stellar content is used across all platforms. It means that there’s coherency to your brand image which will only boost sales.
Take a look at this carousel embedded in United Colors of Benetton’s eCommerce site. It seamlessly fits their brand aesthetic and also shows such a diverse range of customers and products.
All of this and more can be achieved through the simple integration of a hashtag aggregator.
Keen to find out more about United Colors of Benetton’s strategy, why not read their case study!
5. The importance of balance
Hashtags are sounding pretty cool, but it’s important not to take it too far. Too much and your page will become cluttered, confused, and overpowered. This will only deter people. On the flip side, too little and it won’t make an impact.
With a hashtag aggregator tool you can manage all of this to ensure that your content is both relevant and regulated.
Where do we go from here?
Clearly, a hashtag aggregator tool now seems like the perfect vehicle for taking your social media marketing strategy to the next level. Its ease, efficiency, and effectiveness mean that once you start implementing it, you won’t want to go back!
What is the best social media aggregator?
The best social media aggregator will depend on the unique needs of your brand. Before choosing one, consider everything mentioned in this blog and see which one suits your needs. For example, two of the best aggregators out there are Tagembed and Photoslurp.
How is a social media aggregator tool different to a hashtag aggregator tool?
A hashtag aggregator focuses on hashtags and hashtag campaigns, whereas a social media aggregator tool helps you manage your social platforms. With this tool you can pool together all your content from any platform and have it in one place. This does not only mean content you have created but also content created by happy customers reviewing or showcasing your products.
If you want to find out more about social media aggregators, check out this blog.
How do you use Tagembed?
Tagembed is a social media aggregator which allows brands to integrate social feeds from more than 18 different social media platforms. Through integration, brands can gather content which can then be monitored and curated to ensure they have the most relevant content for their customers. It can then be customised to make sure it suits the brand’s feed and also website.
How does a curator IO work?
Curator IO is an excellent tool for ensuring all your gathered content is relevant. It acts as a filter, scanning through your social media sites for content with certain hashtags. It makes the process of finding trendy content automatic and pulls it all into one place. By making the process easier, it allows you more time to create even more show-stopping content.