If you need more reasons to jump into Instagram on your eCommerce marketing strategy, here are a few statistics from Brandwatch that you might want to consider:
Instagram users and reach
- Instagram now has 400 million active users
- Over 60% of users log in daily, making it the second most engaged network after Facebook
- 30% of internet users are now on Instagram
- Over 40 billion photos have been shared
- Instagram clocks up 5 billion likes every day
- Instagram usage has doubled in the last two years
Instagram Marketing Statistics
- 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
- If we only look at the top 100 brands in the world, 90% have an Instagram account
- 96% of US fashion brands are on Instagram
- Outside China, almost 50% of Instagram users conduct product research on social media
- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
- Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
- 32% of US teens list Instagram as their more important social network, more than any other social network
- 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so
- Posts with at least one hashtag gain 6% more engagement
- And posts with a location receive 79% more engagement
- Photos see more engagement than videos on Instagram
- The average engagement per post has grown by 416% compared to two years ago
- 70% of the most used hashtags are branded
Now that you’re convinced, you might be wondering where to start.
Fear not, in the Photoslurp Instagram Marketing Guide for eCommerce Businesses you will find all the essential and advanced tips you will need to start and improve your strategy.
Download the free Instagram Marketing Guide for Ecommerce Businesses
Chapter 1: Instagram Marketing Basics
- Set your profile the right way
- Understand your audience
- Content best practices
- Share the right images
- Share an experience
- Find creativity
- Appeal to emotion
- Crowdsource
- Tell a story
- Stay relevant
- Feature happy customers in your feed
- Promote like crazy
Chapter 2: Create a Hashtag for Your Brand
- The power (& the pain) of the hashtag
- How to create a hashtag
- Push past the early ideas
- Define your intention
- Keep your audience in mind
- Aim for short and sweet
- Toy with their emotions
- Research your shortlist
- Hashtag fails to learn from
- Look for potential problems
- Run it by a wider audience
Chapter 3: Craft the Perfect Caption for Your Company’s Photos
- Not too broad, not too specific…
- Go short and snappy (or have not caption at all)
- Plan your cross-linking (use clever hashtags and emojis)
- Create a signature style
- Ask a rhetorical or leading question
- Check your grammar and tone (no fake edginess)
Chapter 4: Successfully Leverage Instagram Contests
- Ask why
- Pick the type of contest
- Define the rules clearly
- Pick a hashtag
- Launch and promote
- Track results
- Celebrate and follow up
Chapter 5: How to Drive Sales Directly From Instagram
- Shoppable Instagram
Chapter 6: Use “Zoom” and “Stories” Features to Make Money for your Ecommerce Store
- How to use zoom
- Using zoom for eCommerce
- How to use Instagram stories
- Using stories for eCommerce
Chapter 7: Instagram for B2B – How to Grow Your Following
- Invest in organic growth
- Humanize your brand with workplace socializing and community projects
- Use every employee to their full potential
- Use your bio and hashtags alongside ‘traditional’ advertising
- Take the time to follow others and create a mutual interest
Bonus: 26 Best Instagram Tools
Download now the free Instagram Marketing Guide for Ecommerce Businesses HERE!
