X

English | Español

Blog

Ebook: Instagram Marketing Guide For Ecommerce Businesses

If you need more reasons to jump into Instagram on your eCommerce marketing strategy, here are a few statistics from Brandwatch that you might want to consider:

Instagram users and reach

 

Instagram Marketing Guide for Ecommerce

 

Instagram Marketing Statistics

 

hardcover-book-hand-blog-entry

Now that you’re convinced, you might be wondering where to start.

Fear not, in the Photoslurp Instagram Marketing Guide for eCommerce Businesses you will find all the essential and advanced tips you will need to start and improve your strategy.

 

 

Download the free Instagram Marketing Guide for Ecommerce Businesses

Chapter 1: Instagram Marketing Basics

  • Set your profile the right way
  • Understand your audience
  • Content best practices
  • Share the right images
  • Share an experience
  • Find creativity
  • Appeal to emotion
  • Crowdsource
  • Tell a story
  • Stay relevant
  • Feature happy customers in your feed
  • Promote like crazy

Chapter 2: Create a Hashtag for Your Brand

  • The power (& the pain) of the hashtag
  • How to create a hashtag
  • Push past the early ideas
  • Define your intention
  • Keep your audience in mind
  • Aim for short and sweet
  • Toy with their emotions
  • Research your shortlist
  • Hashtag fails to learn from
  • Look for potential problems
  • Run it by a wider audience

Chapter 3: Craft the Perfect Caption for Your Company’s Photos

  • Not too broad, not too specific…
  • Go short and snappy (or have not caption at all)
  • Plan your cross-linking (use clever hashtags and emojis)
  • Create a signature style
  • Ask a rhetorical or leading question
  • Check your grammar and tone (no fake edginess)

Chapter 4: Successfully Leverage Instagram Contests

  • Ask why
  • Pick the type of contest
  • Define the rules clearly
  • Pick a hashtag
  • Launch and promote
  • Track results
  • Celebrate and follow up

Chapter 5: How to Drive Sales Directly From Instagram

  • Shoppable Instagram

Chapter 6: Use “Zoom” and “Stories” Features to Make Money for your Ecommerce Store

  • How to use zoom
  • Using zoom for eCommerce
  • How to use Instagram stories
  • Using stories for eCommerce

Chapter 7: Instagram for B2B – How to Grow Your Following

  • Invest in organic growth
  • Humanize your brand with workplace socializing and community projects
  • Use every employee to their full potential
  • Use your bio and hashtags alongside ‘traditional’ advertising
  • Take the time to follow others and create a mutual interest

Bonus: 26 Best Instagram Tools

Download now the free Instagram Marketing Guide for Ecommerce Businesses HERE!

About the Author

Luisana Cartay is the Content Manager at Photoslurp. Luisana is also a creative, copywriter, online strategist and writer. She does everything online, but she exists in real life.
  • Joseph

    While Instagram might be have an increasing popularity, I won’t, at least not yet, commit to it. There’s still its older brother, Facebook.