If you need more reasons to jump into Instagram on your eCommerce marketing strategy, here are a few statistics from Sprout Social that you might want to consider:
Instagram users and reach
- Instagram now has 1 billion active users
- Over 60% of users log in daily, making it the second most engaged network after Facebook
- Instagram users spend, on average, 53 minutes per day on the platform
- Over 500 million accounts use Instagram Stories every day
- In 2019, the percentage of US adults who use Instagram rose from 35% to 37%
Instagram Marketing Statistics
- 90% of Instagram users follow at least one brand
- If we only look at the top 100 brands in the world, 90% have an Instagram account
- 96% of US fashion brands are on Instagram
- Outside China, almost 50% of Instagram users conduct product research on social media
- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
- Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users
- 32% of US teens list Instagram as their more important social network, more than any other social network
- 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so
- Posts with at least one hashtag gain 6% more engagement
- And posts with a location receive 79% more engagement
- Photos see more engagement than videos on Instagram
- The average engagement per post has grown by 416% compared to two years ago
- 70% of the most used hashtags are branded
Now that you’re convinced, you might be wondering where to start.
Fear not, in our eBook on Advanced Instagram Marketing Techniques you will find all the essential and advanced tips you will need to start and improve your strategy.
Download the free Instagram Marketing Guide for Ecommerce Businesses
Chapter 1: Instagram Business Account
- Set up an Instagram Business profile
- Use Instagram Business Analytics
Chapter 2: Instagram Marketing Strategy
- Develop a consistent brand
- Content schedule & posting rate
- Instagram Stories
- Instagram Live
- IGTV
- Up Your Hashtag Game
- Captions
- Shoppable posts & Instagram Story links
Chapter 3: Growing your following
- Engage with your followers
- How to use influencer marketing
- How to leverage User Generated Content
Chapter 4: Instagram contests
- Planning
- Launch & Promote
- Celebrate & Follow-up
- Analyze results
Chapter 5: Paid Instagram Advertising
- Overview of Instagram ad types
- How to set up an ad
- Measuring results & analytics
Conclusion
Download the Instagram Marketing Advanced Techniques eBook for free HERE!
While Instagram might be have an increasing popularity, I won’t, at least not yet, commit to it. There’s still its older brother, Facebook.
Hi Joseph, if you’re still unsure and prefer to stick to Facebook, you might find some interesting tips on how to use user-generated content in Facebook ads in this article: https://hi.photoslurp.com/blog/customer-acquisition-cost/ 😉