The FF Group, parent company of online jewelry brands Folli Follie & Links of London, sought to improve their customers’ online shopping experience by integrating authentic User Generated Content into their eCommerce stores. Looking to Photoslurp as their UGC platform, this partnership gives these flagship jewelry and accessory brands the ability to gather User Generated Content from social media to improve their customers’ path to purchase by making this content ‘shoppable’.
“Social proof has always played an important role in building trust with customers ever more so in today’s digital world. With brand presence growing rapidly on social networks like Instagram, Photoslurp will ensure we are maximising both our engagement levels and our visual content in our digital marketing strategies,” said George Matinopoulos, Chief Information and Technology Office at FF Group.
As both jewelry brands have seen this kind of interaction from social media users, FF Group wanted to leverage this engagement and extend it into their eCommerce stores.”Our customers regularly share images of themselves enjoying our products. By collecting and using those images, we can make the shopping experience for others more relatable and increase our chances of sales conversion,” said Matinopoulos.
Photoslurp is a platform that helps brands increase online conversions by collecting User Generated photos and videos after they’ve been posted on social media by customers. The platform enables clients to manage this content and integrate it into product pages. Making them ‘shoppable’ gives website visitors the opportunity to purchase products directly from each of content.
For online jewelry brands, it’s an opportunity to showcase how products will look when worn within the context of an outfit. UGC can also display how customers pair different products together, providing style inspiration to future shoppers through a visual customer review.
“We are delighted that the FF Group chose to partner with Photoslurp,” said Eulogi Bordas, CEO at Photoslurp. “Visual content is quickly becoming more important for both digital marketing and eCommerce brands. Leveraging this content enhances the value of your eCommerce by creating a simple path to purchase, making it easier for brands to convert fans into customers. Our solution and tools ensure that consumers avoid taking unnecessary steps to purchase products, ultimately helping our clients to convert more.”
The increase in social media activity and User Generated Content is driving a need for brands to consider how they are engaging with customers online and ultimately what influences them to purchase. Because recent research showed that 81% of users use Instagram to research products, we can be sure that the demand for visual commerce will only strengthen.