Photoslurp Analysis: Top Spanish Fashion Brands on Instagram

( 8 minutes )

The holiday season has arrived, and along with it new fashion collections.  People are eager to share their new purchases with the world on social media by tagging their favorite fashion brands on Instagram. This holiday season at Photoslurp, we decided to monitor and analyze the activity of 32 of the biggest Spanish fashion brands […]

Shoppable Instagram

( 6 minutes )

Why Shoppable Instagram? “Driving revenue from Instagram by linking the photos in your feed directly with a product page on your eCommerce site” This was what came out of numerous discussions with the brands that we work with, and understandably so. The rise of the popularity of Instagram, and specifically the amount of brand attributed […]

User Generated Content Marketing: Integrating Customer Photos Into Your eCommerce Store

( 18 minutes )

For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]