Data Analysis: A Guide To Instagram Marketing Strategy Based On The Numbers

( 72 minutes )

Everyone has an opinion on the best way to market your brand on Instagram. You could read five different examples of the best Instagram posting rate strategy, discover three differing articles on the fastest ways to increase engagement rate, while looking at four infographics on mastering the hashtag, and still have no idea how to […]

Does Posting More Often on Instagram Reduce Reach?

( 11 minutes )

Originally posted on Social Media Today. How often to post on Instagram: Does posting too often on Instagram result in your posts seeing less reach? It’s a hot topic of debate – since Instagram introduced its feed algorithm two years back, many have questioned the impact of over-posting, and what ‘over-posting’ might, specifically, entail. For their […]

User Generated Content Statistics: UGC VS Professional Content

( 3 minutes )

User Generated Content Statistics: Intuitively we expect that User Generated Content (UGC), with its less curated appearance, should generate a different response from people who interact with it. But exactly how this response differs when compared with professional content (PC) is still poorly understood. Here at Photoslurp we make it our business to better understand […]

User Generated Content Examples: 12 Inspiring eCommerce UGC Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]

Established Brands On Instagram Have Lots of Followers But Aren’t Well-Followed

( 18 minutes )

Instagram strategy: It turns out that having a big followership doesn’t guarantee that brands on Instagram will be well-followed. You may be thinking … isn’t that the same thing? Though they sound the same, there’s a big difference – and the distinctions run deep. So deep that it may be be affecting the Instagram performances […]

The Best of the Best eCommerce Analytics Tools to Grow Your Business

( 20 minutes )

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]

Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 14 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero.  I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

The Ultimate Guide to Running an Irresistible Instagram Giveaway

( 28 minutes )

If you’re searching for a scalable strategy for more followers, sales and long-term brand engagement, look no further than an Instagram giveaway. People can’t resist the power of “free,” can they? It’s one of the oldest tricks in the marketing playbook. Even so, the numbers don’t lie in regard to just how much Instagram users […]

Customer Retention Strategies: 5 Tools Losing You Customers

( 13 minutes )

Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 17 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

In 2017, people became obsessed with Instagram engagement rate and the level you can achieve through the app. All we heard was the constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves to engage, and where everyone takes notice of what you do…apparently. Marketers were clamouring to make sure brands […]

UGC Stats: 6 Statistics Every Marketer Should Know about User Generated Content

( 18 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

PPC For eCommerce On Instagram – The Complete Guide

( 25 minutes )

Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]

Using Instagram For Business: Why You Need A Business Specific Account

( 19 minutes )

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose. Their analytics and ads platform. In this guide, you’ll learn the advantages of […]

Social Commerce: 16 Awesome Examples of Smart Social Selling

( 17 minutes )

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall. Just as shoppers want to share and show off their purchases, ecommerce brands are […]