Why 2021 is the year of social selling

( 13 minutes )

In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tasty’s latest report.  Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content  (UGC) and social shopping. The […]

All you need to know about User Generated Content Marketing

( 11 minutes )

All You Need to Know About User Generated Content Marketing You’ve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective?  From building trust with customers to demonstrating social […]

TAF integrates UGC into its online platform through Photoslurp

( 3 minutes )

TAF, a part of Grupo Axo, is one of the most prolific, on-trend sneakers brands in Latin America that has committed to driving innovation in technology by implementing UGC (User Generated Content) in its online store. Their goal is to provide a better shopping experience and achieve a greater connection between the brand and its […]

10 things that online shoppers will demand from eCommerce in 2021

( 20 minutes )

Since the dawn of online shopping, the global eCommerce industry has seen sharp growth with each passing year, as more people turn to their computers, phones, and tablets to make purchases. This has only become more clear since the COVID-19 outbreak, which continues to affect the future of shopping in new ways every month. By […]

Havaianas highlights a legacy of strong customer relationships with User Generated Content

( 2 minutes )

Havaianas is a Brazilian shoe brand known for bringing rubber flip-flops into the mainstream. Since their start in 1962, this brand has worked to establish strong relationships with their international base of customers who have been devoted to the brand for decades. To highlight this strong connection within their eCommerce efforts, Havaianas has partnered with […]

Pourquoi utiliser une plateforme de Contenu Généré par les Utilisateurs (CGU) pour intégrer le contenu de vos clients dans votre stratégie e-commerce

( 26 minutes )

Votre marque encourage les clients à publier des photos et des vidéos de vos produits sur les réseaux sociaux par le biais d’un ou plusieurs hashtag(s). Il s’agit d’une stratégie payante qui pousse vos clients à s’associer davantage à votre marque sur Instagram ou sur Facebook, mais jusqu’à présent, ce contenu est resté uniquement sur […]

The Benefits of User Generated Content

( 14 minutes )

User Generated Content. Customer Content. Earned Content. Whatever you want to call it, you might’ve heard about this winning strategy for your eCommerce and the benefits of User Generated Content. Maybe you understand the basic definition – it is right there in the title – content generated by users. But what can User Generated Content […]

User Generated Content Strategy: Creating a strategy that converts

( 27 minutes )

So you’ve heard about UGC and all of the benefits it can bring your brand – when used correctly of course! We’d like to make sure that you’re checking all of the boxes in order to leverage your User Generated Content strategy when working with social media. Follow along to learn how to create an […]

What’s next? An eCommerce guide to moving forward after COVID-19

( 10 minutes )

Over the last few weeks, countries around the world have slowly begun transitioning back into a more ‘normal’ way of life following the international COVID-19 quarantine. Although the public may feel more confident spending time outside, many changes that were incited during the stay-home period will begin to take permanent effect in our new normality.  […]

Trendy 2020 w sektorze e-commerce: Internetowe zwyczaje zakupowe na polskim rynku

( 7 minutes )

POBIERZ PEŁEN RAPORT  Zgodnie z danymi opublikowanymi przez MarketLine,  polski rynek jest prężnie rozwijającym się sektorem handlu elektronicznego, który odpowiada za 4.3% wartości europejskiej branży e-commerce.  W 2018 roku, sektor sprzedaży online wzrósł o 17.17% by osiągnąć wartość 12,634.4 milionów dolarów. Tymczasem oczekuje się, że do roku 2023, wzrośnie o kolejne 95%. Mając na uwadze […]

2020 eCommerce Trends: The online buying habits of the Polish market

( 7 minutes )

DOWNLOAD THE FULL REPORT According to MarketLine’s Polish Industry Profile from February 2020, the Polish market is a rapidly growing eCommerce sector that accounts for 4.3% of the European online retail sector value. In 2018, the Polish online retail sector grew by 17.17% to reach a value of $12,634.4 million, and it is projected to […]

Danish sports products and supplements brand, Bodylab, enriches their online shopping journey with User Generated Content

( 3 minutes )

Bodylab is a Danish market leader in producing sports snacks and supplements for their growing base of customers. Since their inception in 2003, the brand, owned by Scandza, has put a focus on cultivating strong relationships with their engaged customers over social media. Now, they’re teaming up with Photoslurp to leverage that engagement into eCommerce […]

W obliczu rozwoju kryzysu spowodowanego COVID-19, dowiedz się jak firmy mogą zaangażować swoją internetową społeczność za pomocą autentycznego UGC

( 15 minutes )

W ostatnich tygodniach, firmy na całym świecie zmagają się z olbrzymią przeszkodą, która naruszyła ich modele biznesowe: mowa tu o kryzysie wywołanym COVID-19. By zapobiec dalszemu rozprzestrzenianiu się choroby, ludzie na całym świecie zostali poproszeni o pozostanie w domach, a co za tym idzie, firmy z wielu branż zostały zmuszone do zamknięcia swoich sklepów stacjonarnych […]