Influencer Marketing Strategy: How To Plan And Execute Your Campaign

( 19 minutes )

Having selected and contacted a suitable influencer, the next step is to design and agree on the campaign. As this process is central to the collaboration, certain difficulties can arise. Your objective as a brand is to get your message across as clearly as possible throughout your Influencer marketing strategy – and we’re going to […]

How To Find Influencers Suitable For Your Brand

( 21 minutes )

Everybody loves influencers! But that doesn’t mean every influencer is going to help your brand make sales. If you don’t know how to find influencers that your audience wants to see sell your products, you’ve come to the right place. In an influencer study by Launchmetrics, 30% of professionals claimed that influencer identification was their […]

What Is Influencer Marketing? [SLIDESHARE]

( 12 minutes )

More and more, we see collaborative publications. The photos, videos and posts of “ordinary” people now often feature well-known brands. And vice versa. Well, watch out because these are no ordinary people and their publications are the new way which brands have found to make contact with their public in a seemingly natural way. Who […]

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 16 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favourite celebrities were travelling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]

User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

( 19 minutes )

Let me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement user generated content campaigns. So, that content […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 17 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. And one of the best ways to keep customer acquisition cost low is to use User Generated […]

eCommerce Conversion Rate – How UGC Can Help You Convert More

( 18 minutes )

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]

Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

( 20 minutes )

You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the Instagram captions! But unless you plan on becoming the Pope, it’s probably not going to be this easy right off the bat. So instead, […]

Consumer Generated Marketing: How to Get Customers to Post Photos For Your Brand

( 25 minutes )

Visuals impact buyer behaviour – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy, which is why you need to consider Consumer Generated Marketing aka UGC. Let me tell you what I mean. If the only images your customers see in relation to […]

How To Create A Hashtag For Your Brand [7 experts weigh in]

( 19 minutes )

Hashtags are everywhere you look – from social media feeds and TV ads, to billboards and city buses. But do you know how to create a hashtag for your brand? It’s hard to believe that hashtags were once considered “too nerdy” for mainstream use on social media. Now we’re approaching hashtag overload, which means it’s […]

Rusticae to Show Their Traveller’s Real Experience Through Photoslurp

( 6 minutes )

Over 300 charming hotels will be showing their customer’s first-hand experience with this agreement. This innovative technology simplifies the reservation process to just one click. Photoslurp expands its presence in the tourism sector. Rusticae, a leading company in the tourism sector focused on charming hotels, has recently integrated Photoslurp in their marketing strategy. Photoslurp is […]

Monetize Instagram – Drive eCommerce Sales Using Instagram

( 18 minutes )

As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]

9 Charming Ways to Generate Word of Mouth [INFOGRAPHIC]

( 5 minutes )

Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to wow your current customers every time they visit your online store. Data also strengthens this logic: 83% of customers love to spread the […]

Instagram Contests – 7 Tips To Successfully Leverage Contests

( 17 minutes )

The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be quickly bypassed. Not anymore. With a global community of 1 billion, over 95 million photos shared daily and 4.2 billion likes per day, Instagram […]

4 Dimensions of Customer Loyalty That Maximize Customer Retention

( 15 minutes )

Do you want your customers to return? Do you want to increase your customer retention ? Are you disappointed when you don’t see them again? Well, you are not alone, especially if you sell to millennials. According to this research from Maritz Motivation Solutions, millennials tend to drop out of loyal customer groups in the […]

26 Instagram Tools To Develop Your eCommerce Marketing Strategy

( 1 minute )

Here at Photoslurp we are always talking with our clients to find out what they are doing on Instagram, how they are doing it, and how we can help. During the course of these discussions we come across a lot of different Instagram tools that have helped brands grow on social media while we diligently take notes. I’ve […]