Customer Lifetime Value (CLV): Understand, Measure and Increase it | Photoslurp

( 21 minutes )

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized, especially when it comes to marketing. But before I get into that, here’s a quick index if you feel like jumping around. This […]

eCommerce Technology: Emerging Trends for Today’s Fashion Brands

( 11 minutes )

For today’s eCommerce brands, changing with the times is crucial. This includes research about any new eCommerce technology. Through Photoslurp’s partnership with Decoded Fashion, we’ve met with a number of emerging companies who are adding enormous value in the space of eCommerce. These companies are helping pave the way for businesses looking to stay on top […]

How To Use Live Video In Your Marketing Strategy

( 17 minutes )

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business […]

5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts

( 23 minutes )

At Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and joining AMAs with the biggest conversion rate optimization experts around. But the thing […]

EBOOK: Instagram Marketing Advanced Guide For eCommerce Businesses

( 3 minutes )

If you need more reasons to jump into Instagram on your eCommerce marketing strategy, here are a few statistics from Sprout Social that you might want to consider: Instagram users and reach Instagram now has 1 billion active users Over 60% of users log in daily, making it the second most engaged network after Facebook Instagram […]

eCommerce Redesign: 10 Tweaks Increasing Conversion Rates | Photoslurp

( 20 minutes )

Are you getting ready to redesign your eCommerce site? Do you want to increase your conversion rate? Duh, of course you do. With average eCommerce conversion rates hovering around 3%, it can be hard to get your visitors to become customers. I’ve been through several website redesigns myself, and I’ve found some things you will want to […]

eCommerce Content Marketing – Content That Will Land You New Customers

( 18 minutes )

In case you haven’t noticed, content marketing has evolved. Big time. Far gone are the days of text-only blog post and spammy article directories. Modern eCommerce content marketing is about crafting various forms of creative, compelling content in hopes of attracting new customers and clients. While uncovering new business is at the forefront of any […]

How to Zoom In Instagram Stories & other new Effects! | Photoslurp

( 14 minutes )

Zoom and Stories are two of the Instagram’s new features recently announced. We go into detail on what they are and how to make full use of them On 31st August 2016, Instagram announced a new feature called “Zoom”. Earlier in August they also announced a new feature called “Stories“. These are some pretty massive updates […]

Influencer Marketing Strategy: Plan, Proposal Template and Goal Measure | Photoslurp

( 18 minutes )

Having selected and contacted a suitable influencer, the next step is to design and agree on the campaign. As this process is central to the collaboration, certain difficulties can arise. Your objective as a brand is to get your message across as clearly as possible throughout your Influencer marketing strategy – and we’re going to […]

How to Find the Perfect Social Media Influencer For Your Brand or Product | Photoslurp

( 22 minutes )

Everybody loves influencers! But that doesn’t mean every influencer is going to help your brand make sales. If you don’t know how to find influencers that your audience wants to see sell your products, you’ve come to the right place. In an influencer study by Launchmetrics, 30% of professionals claimed that influencer identification was their […]

What Is Influencer Marketing? [SLIDESHARE]

( 12 minutes )

More and more, we see collaborative publications. The photos, videos and posts of “ordinary” people now often feature well-known brands. And vice versa. Well, watch out because these are no ordinary people and their publications are the new way which brands have found to make contact with their public in a seemingly natural way. Who […]

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 16 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favourite celebrities were travelling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]

User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

( 19 minutes )

Let me guess – you have a strong social media presence, an amazing product, and tons of User Generated Content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement User Generated Content campaigns. So, that […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 18 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. Before we get into how to cut CAC costs, let’s look at two important metrics that help […]

How to Increase your eCommerce Conversion Rate using UGC | Photoslurp

( 18 minutes )

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]

Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

( 20 minutes )

You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the Instagram captions! But unless you plan on becoming the Pope, it’s probably not going to be this easy right off the bat. So instead, […]