User Generated Content Marketing: Integrating Customer Photos Into Your eCommerce Store

( 18 minutes )

For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]