eCommerce Marketing – 6 Critical Mistakes Made By Online Businesses [SLIDESHARE]

( 19 minutes )

You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to helping the business succeed. There’s just one problem. You’re not quite sure how to scale your eCommerce marketing strategy. Maybe you’ve tried a few different tactics with moderate success, […]

Instagram for B2B – 5 Ways To Grow Your Following

( 18 minutes )

 Over 400 million potential customers, a faster growing audience than Twitter and exponential brand growth in the last two years: Instagram for B2B companies is a no-brainer. Here are the 5 ways to grow your Instagram following and develop a devoted customer base ripe for conversion. Any business which doesn’t already have an account full […]

Instagram Best Practices – 8 Content Tricks Used By Top Brands

( 15 minutes )

Every day more than 95 million images are shared with 1 billion active Instagram users. The platform’s surging popularity signifies a shift from editorial content to imagery. As technology advances and attention spans dwindle, users want more content in less time. The question is, what are the Instagram best practices to improve imagery strategy and engagement? In order to find […]

User Generated Content Marketing: Integrating Customer Photos Into Your eCommerce Store

( 18 minutes )

For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]