User Generated Content Statistics: UGC VS Professional Content

( 21 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

What is a User Generated Content platform?

( 11 minutes )

A User Generated Content platform can revolutionize the way in which you market to consumers – leading to stronger bonds between brands and consumers as well as facilitating higher conversion rates across eCommerce platforms. In this blog post, we will explain all of the User Generated Content platform essentials and lay out what to look […]

What is User Generated Content?

( 24 minutes )

What is User Generated Content? From YouTube to customer reviews, there are tons of different ways for your customers to share with the world just how happy they are with your brand’s products. But are you taking advantage of them all? If you’re still not sure what constitutes User Generated Content or how to integrate […]

User Generated Content Examples: 12 Inspiring Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content Marketing is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into […]

Established Brands On Instagram Have Lots of Followers But Aren’t Well-Followed

( 18 minutes )

Instagram strategy: It turns out that having a big followership doesn’t guarantee that brands on Instagram will be well-followed. You may be thinking … isn’t that the same thing? Though they sound the same, there’s a big difference – and the distinctions run deep. So deep that it may be be affecting the Instagram performances […]

The Best of the Best eCommerce Analytics Tools to Grow Your Business

( 20 minutes )

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]

Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 14 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero.  I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

The Ultimate Guide to Running an Irresistible Instagram Giveaway

( 29 minutes )

If you’re searching for a scalable strategy for more followers, sales and long-term brand engagement, look no further than an Instagram giveaway. All you need to do to run an Instagram giveaway is: Set your goals Pick your prize Be ready to commit Track your results Because people can’t resist the power of “free”, can […]

Customer Retention Strategies: 5 Tools Losing You Customers

( 13 minutes )

Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 19 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

What is the average Instagram Engagement Rate? Around 4.7% on average depending on the size of your following People have become obsessed with Instagram engagement rate and the level you can achieve through the app. All we’ve heard is the constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves […]

PPC For eCommerce On Instagram – The Complete Guide

( 25 minutes )

Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]

Using Instagram For Business: Why You Need A Business Specific Account

( 19 minutes )

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose. Their analytics and ads platform. In this guide, you’ll learn the advantages of […]

Social Commerce Case Studies: 16 Awesome Examples of Social Selling | Photoslurp

( 18 minutes )

What is social commerce? Social commerce is defined as a way to incorporate social media into the eCommerce experience to give shoppers real customer recommendations, created by real users, and provide customers with social proof when they’re choosing what to buy. The recent explosion of social commerce is a stark reminder that shopping has always […]

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

( 17 minutes )

Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.66 billion daily active users you can use […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 18 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

Instagram Analytics Tools: Optimise your brand’s performance on Instagram

( 42 minutes )

For brands the importance of Instagram for marketing their products is growing all the time. Having a presence there is almost an essential prerequisite for some industries, with an incredible 25 million businesses on Instagram. Therefore, Instagram analytics are crucial for brands including using an Instagram analytics tool to improve performance. Here we bring you our comprehensive […]