You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]
Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favourite celebrities were travelling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]
Let me guess – you have a strong social media presence, an amazing product, and tons of User Generated Content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement User Generated Content campaigns. So, that […]
Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. Before we get into how to cut CAC costs, let’s look at two important metrics that help […]
You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]
You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the Instagram captions! But unless you plan on becoming the Pope, it’s probably not going to be this easy right off the bat. So instead, […]
Visuals impact buyer behaviour – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy, which is why you need to consider Consumer Generated Marketing aka UGC. Let me tell you what I mean. If the only images your customers see in relation to […]
Hashtags are everywhere you look – from social media feeds and TV ads, to billboards and city buses. But do you know how to create a hashtag for your brand? Let’s take a step back: what is a branded hashtag? Definition: A branded hashtag is a hashtagged phrase used on social media that’s associated with […]
As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]
Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to wow your current customers every time they visit your online store. Data also strengthens this logic: 83% of customers love to spread the […]
The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be quickly bypassed. Not anymore. With a global community of 1 billion, over 95 million photos shared daily and 4.2 billion likes per day, Instagram […]
Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but […]
You wake up one day and your Instagram feed is full with red hearts and chocolates. It’s Valentine’s morning: the perfect opportunity for jewelry brands on Instagram to shine. Among all these pictures, every now and then, a little golden shiny sparkle appears reminding you that it is not all about heart shaped balloons and breakfast […]
You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to helping the business succeed. There’s just one problem. You’re not quite sure how to scale your eCommerce marketing strategy. Maybe you’ve tried a few different tactics with moderate success, […]
Every day more than 95 million images are shared with 1 billion active Instagram users. The platform’s surging popularity signifies a shift from editorial content to imagery. As technology advances and attention spans dwindle, users want more content in less time. The question is, what are the Instagram best practices to improve imagery strategy and engagement? In order to […]
For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]
What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]