Definition: Advocacy Marketing is a type of marketing that focuses on getting your current customers to talk about your brand and products through tools such as testimonials, reviews, and social mentions. Since over 88% of shoppers research online before buying, brand advocates help new customers make decisions about the products that the buy. The advantages of Advocacy Marketing? […]
Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Think about it. Within the span of a decade, […]
We at Photoslurp are proud to announce that we’ve partnered with LĂ©kuĂ©, the leading kitchenware brand offering innovative products, to embrace their 240,000 friends, followers and fans on social media and increase conversions. Here’s the official press release that has been picked up by the following media: ecommerce-news.es emerce.nl — LĂ©kuĂ©, market leader in […]
It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]
Look: If you want to increase online sales, there’s no one better to listen to than the top eCommerce experts. Which is why we asked 14 of the world’s leading eCommerce gurus, including Steve Chou of My Wife Quit Her Job and Richard Lazzazzera of A Better Lemonade Stand, one simple question… What is the […]
What is social media advertising? Social media advertising is a way of providing digital advertising to a brand’s target audience via social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media advertising is MASSIVE for online retailers and is only going to grow. The number of social media users in 2020 reach 3.6 […]
Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of eCommerce, the social aspect of shopping is here to stay. […]
Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of building your mailing list are anything but a secret for today’s eCommerce brands. Think about it. The concept of encouraging […]
“But like, how many followers do you have?” – And, are you marketing on Instagram to convert them into paying customers? In the marketing world, there’s often a heavy emphasis on metrics such as social followers. The bigger the better, right? However, what does the size of a business’ Instagram following really mean for a brand and its bottom […]
Did you know that 89% of customers have returned an online purchase within last three years? ECommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to […]
If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 social media marketing examples from brands who know what they are doing on Instagram. There’s a reason why 90% of the top 100 brands are on Instagram. The numbers don’t lie in regard […]
Are you currently working in an eCommerce business? If you do, I’m sure you’ve thought about eCommerce metrics. And you’re probably wondering which metrics and KPIs you should use to measure your eCommerce store’s growth. The purpose of this article is to help you understand how to measure the growth of your store. In today’s […]
Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]
Definition:Â A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor’s. Following a 2 step competitor analysis process with these steps takes out all the questions about what to do next, and puts […]
Social shopping: Social media meets eCommerce. In a world where 90% Instagram users follow business profiles and 93% of consumers say online reviews have an impact on their purchase decision, brands can’t afford to ignore this merge. Check out how 14 brands are ruling instagram with their UGC strategies here. In this post, we’ll dive into […]
When it comes to selling eCommerce products via social media, it should be a matter of when not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy. Sure, there’s a lot of hype associated with the selling power of social media: however, it’s not 2010 anymore. It’s become […]
I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized, especially when it comes to marketing. But before I get into that, here’s a quick index if you feel like jumping around. This […]
For today’s eCommerce brands, changing with the times is crucial. This includes research about any new eCommerce technology. Through Photoslurp’s partnership with Decoded Fashion, we’ve met with a number of emerging companies who are adding enormous value in the space of eCommerce. These companies are helping pave the way for businesses looking to stay on top […]
