A social media aggregator will help your brand pool the positive conversations about your brand into one place – so that you can use them to increase your online revenue.
Marketing your brand online can be far more successful when you create imaginative and interactive marketplaces for your products and services. These pique the customers’ interest far more than just the expected staged product or service shots.
Meanwhile, you’re well aware of the amount of time that customers spend ‘shopping’ on Instagram. Which really means scrolling through the feeds of friends, influencers, celebrities, and – let’s not forget – brands to discover the latest trends that they can be influenced into following.
When the content is good, it’s great. In just a few taps, clicks or pushes of buttons they can easily and directly engage in your community, whether that be by making a booking, buying a product, or simply leaving a review.
This kind of social media magic is not something of fairytales. Online customers like to feel that they’re finding a new, exciting trend that they too can show off to their networks of friends, family, admirers, and more. Call it social proof, social influence, or the power of User Generated Content.
And there’s more to this social power than just what exists on social platforms. It can also be used to improve the entire structure of your online presence.
We’re going to talk about how you can use a social media aggregator to take the social influence that your customers are sharing and use it to increase your online revenue.
What is a social media aggregator?
Are you managing multiple social media brand accounts? It quite quickly becomes exhausting to maintain a full understanding of the engagement you’re getting on each platform. Combine this with keeping track of how to further leverage that engagement and soon it’s overwhelming.
With a social media aggregator, you have the ability to pool together all of the social content on platforms like Instagram, Facebook, and Twitter. Then, you can bring it all to one place.
And we don’t just mean the content that your brand is posting on corporate channels. We also mean the content that includes your products and services posted by satisfied customers and community members.
A social media aggregator will find this content through hashtags and brand tags & mentions. Then, it will bring it into a single stream of social gold that you can use to enhance other sides of your online presence.
Interested in boosting your email marketing with images of your customers engaging with the brand? What about enhancing product pages with real-life examples of customers using those specific products?
All of this can be done with a social media aggregator. We’re going to explain exactly how and why.
How can I use a social media aggregator to increase online engagement?
It’s one thing to collect the content from social media that customers and community members have posted. But doing something interesting with that content that’s attractive, matches the brand’s look and feel, and will actually help you increase ROI is a whole different game.
But luckily a good social media aggregator also covers this side of the job for you!
Take Photoslurp for example, Europe’s leading social media aggregator. The Photoslurp platform offers competitively priced, high performance features, all backed up by exceptional customer support services.
Our platform compiles User Generated Content in a way that makes it easy to select only the best images and videos. Then, it helps you to directly connect each image with a product or service from your catalogue.
From there, you can easily design and adjust how you want the content to appear on your website with our Widget Editor. Once this is all set, your website visitors will find galleries with all of the best content from social media.
Then, they can interact with the content directly.
If, for example, a customer were to click on a product, they would be brought directly to the product page. Here, you can show them even more shoppable galleries that feature solely the product that they’re interested in purchasing.
And – even better – all of this information is tracked and analyzed to give you information about which content is helping you to convert and by how much.
This information can help you do even more online: you could create social ads using specifically the highest converting content, reach customers more effectively with email marketing featuring UGC, and much more.
But the key to all this is an efficient social media aggregator.
How are other brands using this strategy to increase their revenue stream?
It sounds great. But does it really work in practice? We can guarantee that it does, and we’ll prove it to you with three examples from three examples from websites across various industries.
Furniture Brands: VOX
VOX is Poland’s leading furniture and home stylings brand. They realized that their customers were interested in interacting with their products on social media by posting how they create the “VOX Lifestyles” in their own home.
The brand saw this as an opportunity to take this engagement further.
By using a social media aggregator to collect all of the high-quality content from social media to post into their eCommerce store, the brand was able to entice shoppers with images of their products being used in real life.
These ‘visual reviews’ helped them increase their conversion rate by 18.76%.
Read the full story of how they encouraged their customer base to post over 4,000 images of their products on social media, including step-by-step instructions of how you can do the same.
Fashion and Apparel Brands: Barts
With over 2,500 unique designs, Barts found that their customers were often posting content that features their products online. And they were interested in doing more with this engagement with a social media aggregator.
When they integrated social content into their eCommerce store, they saw a 9.19% increase in conversion rate.
“The analytics reports are very helpful because I can see if people actually clicked on the content and if they are buying from it. This is one of the main reasons we use it because we know that people are actually looking at the content.”
-Marlot Smeets, PR & Content Marketer with Barts
By incorporating social media content into their online presence, Fashion and Apparel brands provide style inspiration to potential customers who are excited to see how people wear the products in the wild. And the extra boost of social proof is exactly what buyers need to convert.
Travel Brands: Baleària
A shipping company that has connected Spain with the world for over 20 years, Baleària wanted to show their customers more authentic pictures of the routes they could be taking in order to help them book their trips.
They already had an international base of customers posting their travel photography on social media, but it was through a social media aggregator that they could finally leverage this content within their eCommerce strategy. Through linking the experience of real Baleària passengers with travel routes on their websites they not only provided stunning visual content on their website, but also improved their online shopping journey.
The credibility and social proof the User Generated Content provides for Baleària has helped them increase the traffic to their route landing pages by 10%.
Cosmetics Brands: Maquillalia
Maquillalia is a Spanish cosmetics retailer that provides the best make-up brands to their international base of clients.
They know well that cosmetics are personal and depend on skin-tone, hair type, and sensitivity. For that reason, Maquillalia wanted to provide customers with a better understanding of how their products work.
So they turned to a social media aggregator to collect content of customers displaying their testimonials of how the products work with their skin or hair. This activation increased their conversion rate by 11.20%.
If your brand doesn’t fit into any of these three industries, we have other examples that may be more appealing to you. Go to our full case study page here to find a story that relates to your brand!
Now that you have a better idea of what a social media aggregator is, consider how integrating social content into your online presence can help increase your sales.
And if you have any questions or want to see what it would look like for your brand, reach out to us. We’d be happy to explain further how a social media aggregator can help your brand increase eCommerce conversions.