Tennis

Create engaging shopping experiences with UGC, increasing views and interactions

Colombian brand, Tennis has seen a monthly average of 192K impressions of UGC thanks to its engaging content created by social media users. Read on to uncover exactly how the brand’s collaboration with Photoslurp has benefitted their promising marketing strategy.

Numbers

Average monthly UGC Impressions

192K

Average monthly clicks on UGC

1.1K

The Story

Tennis is a Colombian clothing brand with more than 40 years of experience in national and international markets. The brand has always wanted to project a youthful image that goes beyond a specific age group itself, trying to reach an audience with a fun and youthful spirit.

Their product range covers many different fashion styles, from beachy to sporty, rustic, to urban. There is one key commonality at the heart of the brand; the projection of a fun, fresh, and carefree lifestyle.

Challenge

The brand was seeking a content format that would be highly engaging to users and make a more honest impression than standard photos of models. Traditional forms of marketing can boast glamorous imagery but come with less social proof that demonstrates the product’s authenticity.

Unlike some fashion brands that have an ‘omnichannel marketing strategy’, Tennis relies on more than one social media channel. For example, everything the brand posts on Instagram is also automatically posted on Facebook. However, their overall strategy focuses on utilizing Facebook more for other aspects of their eCommerce.

Tennis’ content marketing efforts are focused on Instagram as it’s an abundant source of User Generated Content just waiting to be used. Furthermore, Instagram is a very visual platform, and users share content featuring themselves wearing certain brands of clothing and accessories constantly.

Solution

As is often the case with fashion brands, Tennis wanted to engage consumers in a way that was relatable yet aspirational. The decision to take advantage of User Generated Content was a wise decision as it has inspired consumers to share their experiences of using Tennis products.

“I really think UGC is very valuable. People get excited when they see the photos and want to see other ways of styling products, like this person, wore this dress with boots, for example. In the end, it is a great way to see how to use the products.”

Lina María Botero, Ecommerce Leader at Tennis

Tennis can collect social media content through the hashtags that their consumers have added to their posts. Adopting a User Generated Content platform, and therefore automating the process of content collection, helps to build momentum within their organic customer community.

“I also think that a lot of times people want to be featured with this type of content as well, which then motivates them to post their photo and tag the brand. This is positive for both types of user, both the one who wants to appear in the photos and the one who sees the photos of someone else and is then interested in our products.”

Lina María Botero, Ecommerce Leader at Tennis

Using Photoslurp allows Tennis to reap the benefits of UGC while at the same time collecting quantifiable data over time. In the future, they are interested in obtaining a much broader range of figures that can be used to inform marketing solutions in their strategy.

Results

Average monthly UGC Impressions

192K

Average monthly clicks on UGC

1.1K

The Photoslurp Experience

There are many functional aspects to our integration on the Tennis site and our customer success team is regularly in contact with the brand, making the changes that they request. Photoslurp’s tools and features are efficient and easy to use, which the brand has found to be beneficial.

“The truth is that the tool is super easy to use, it all seems super intuitive to me. We have a person in our team who is in charge of labeling the products so that the UGC appears on the product pages, and this process has been really simple.”

Lina María Botero, Ecommerce Leader at Tennis

Photoslurp’s solutions provide unique experiences for users who visit the Tennis website, and this is combined with VTEX technology to optimize their shopping experience. 

VTEX is a state-of-the-art eCommerce platform that powers some of the world’s most efficient and successful eCommerce shopping experiences. The platform offers brands the ability to organize, grow, speed up and optimize their online stores.

Our integration could be highly customized so that the brand could achieve the ideal customer shopping journey on its product pages, incorporating UGC images into its website in an intuitive way. 

 “It was really easy to integrate Photoslurp into our VTEX eCommerce website. We wanted to customize our product pages, for example, we didn’t want to place a carousel below the product on these pages but rather have UGC images added where the images of the models are. Photoslurp gave us the ability to change things so that the UGC appears in the right place.”

Lina María Botero, Ecommerce Leader at Tennis

Interested to see how Photoslurp can get you results like these?