Woodstock Zambon

Deepening customer relationships with genuine User Generated Content

Woodstock Zambon is an Italian accessories brand designing unique watches and jewelry. Learn how they use customer content to deepen customer relationships, while increasing their eCommerce conversion rate.

Numbers

Conversion rate increase

16.95%

Average Order Value Increase

18.30%

The Story

Woodstock Zambon is an accessories brand with a lot of heart. Founded as a furniture brand in the ‘40s, they have since entered the fashion space with their large collection of watches and jewelry.

The name Woodstock represents a joining of old and new. ‘Wood’ nods to their days as a furniture brand, while ‘Woodstock’ symbolizes the coming of a new generation. And their unique products allow their customer base to express their individuality through the Woodstock style.

Intent on developing strong relationships with their devoted base of customers, this accessories brand strives to personally connect with shoppers through their eCommerce efforts.

Challenge

Woodstock Zambon was eager to find new ways to share their warm personality with eCommerce customers. Understanding the challenges that arise when deepening customer relationships online, they sought a solution that would cultivate authentic engagement and allow the soul of the brand to thrive.

“In a world as big as the Internet, it is difficult to create a close relationship with the people who visit our site. But with Photoslurp, we can be a little bit more involved in the lives of the people who buy our products. It is wonderful to see their journeys, moments and emotions.”

-Valentina Zambon, CEO of Woodstock Zambon

Solution

With genuine User Generated Content integrated into their eCommerce store, Woodstock Zambon is able to foster the quality relationships with their customers that they value.

“We decided to integrate Photoslurp into our site because it brings us closer to all of the people who follow us. We are creating a community, a group of people who want to share what they think and want to be seen.”

-Valentina Zambon, CEO of Woodstock Zambon

Featuring their customers on their eCommerce store has also boosted their eCommerce performance – they’ve seen a 16.95% increase of conversion rate thanks to authentic UGC.

Not only that, but they have a much better understanding of who their customers are and what they’re looking for when they purchase a Woodstock Zambon design, which only helps them strengthen those relationships.

“There is nothing more valuable for any business than a customer who shows you what they’ve bought. It helps you see what your customer thinks of your products.”

-Valentina Zambon, CEO of Woodstock Zambon

A Photoslurp gallery integrated in the Woodstock Zambon website

The Results

Conversion rate increase

16.95%

Average Order Value Increase

18.30%

The Photoslurp Experience

“The most beautiful moment that was shared on Photoslurp was a marriage proposal that someone made with one of our personalized timepieces. What can we say? It was pure magic for all of us! Photoslurp is very important because it collects moments of life that we can then share as a concrete testimony of who we are.”

-Valentina Zambon, CEO of Woodstock Zambon

Interested to see how Photoslurp can get you results like these?