By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]
Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]
Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to wow your current customers every time they visit your online store. Data also strengthens this logic: 83% of customers love to spread the […]
Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but […]