Category: Hotels

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 15 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favorite celebrities were traveling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]