Photoslurp & Sporting Goods Brands.
Your sporting goods have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Inspire shoppers with visuals of how your products look in the wild.
Because your customers go to social media to hear about the latest trends in sporting goods, there’s a huge potential for using this to your advantage. Show customers the content they want to see by collecting it from social media and displaying it in your eCommerce to inspire shoppers with real-life examples of how to use and style your products.
“From the beginning, we wanted to create a complete customer content integration that would enable our community to enjoy the UGC experience fully. We’re a sustainable outdoor brand, but inside of that concept we touch a lot of distinct targets. For example, people that are interested in sports that are more technical like rock climbing and mountaineering, as well as those that enjoy hiking in the mountains. We’ve made use of the Photoslurp Collections so that each target can find the User Generated Content that best fits and tells the story of their specific outdoor passion.”
Asier Balza, Digital Marketing Manager at Ternua Group
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Create a more compelling shopping journey by inspiring customers with social proof.
Shoppers have a lot of questions when it comes to sporting goods, specifically about how well your products perform in terms of functionality, durability, and style. While you can include this information on your eCommerce, nothing is more convincing then hearing it directly from your customers. Give eCommerce shoppers the social proof that they crave directly on your website and within product pages, like cycling brand Fizik.
“UGC is super important for selling in a niche market. When people ride their bikes they are having fun, they are doing what they love, and they want to belong to a community and to a brand. In the cycling world, you don’t just choose a brand because you need another pair of shoes or a saddle. You choose the way a brand presents itself. Then the customer wants to share with the world that they chose that specific brand.”
Enrico Grando, eCommerce & Digital Manager at fizik
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Celebrate your eCommerce customers by creating an authentic brand community.
As the oldest cycling helmet manufacturer in the world, Lazer Sport has a long history of loyal customers enjoying their products. To celebrate this legacy, they integrated a gallery of images from the past century featuring their customers into their website to increase engagement and establish an authentic brand community online.
“The gallery element is really cool because we have this dedicated page where people can learn more about the 100 year celebration. Then, at the bottom you see the gallery with all of the social media content that has been generated and has been curated, of course. And it shows our truly historic heritage and identity of our brand.”
Nico Dierickx, Online Marketer at Lazer Sport
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Our Key Content for the Sporting Goods Industry
Social Circles is a podcast about eCommerce best practices brought to you by Photolsurp. Sitting down for a quick chat with Judith Armenteras, brand manager with sport’s brand deporvillage, we learned a thing or two about what it takes to sell sports apparel online.
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