Category: Articles

[EBOOK] How to use customers’ voices to sell more with User Generated Content

( 1 minute )

DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]

Seamlessly collect Instagram Stories to integrate into your eCommerce website

( 3 minutes )

Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]

Ternua commits to User Generated Content

( 4 minutes )

Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more.  With this community of valuable brand followers, Ternua has taken a […]

How Poland’s leading furniture brand prompted customers to create over 4,000 images

( 18 minutes )

Today we’re talking about a leading interior design and furniture brand that managed to get customers to consistently post content featuring their products on social media and increased sales because of it.  Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and […]

2019 eCommerce Cosmetics trends: How European women purchase cosmetics online

( 18 minutes )

2019 eCommerce trends: Download the full report here The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over […]

The Digital World of Word-of-Mouth Marketing

( 15 minutes )

We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]

Salsa Jeans partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Salsa Jeans is a Portuguese jeans brand that focuses on technical jeans for both men and women. With 25 years not only in the Portuguese market but also in other 34 countries around the world, they were looking for fresh ways to reach customers and invite them to take part in the brand.  That’s why […]

Everything you need to know about Earned Media

( 15 minutes )

First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]

Omoda partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so.  One of their goals has always been to inspire customers along their shopping journey, which has […]

Take your UGC integration even further with the Photoslurp Email Marketing Widget

( 1 minute )

Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]

How online footwear brands employ UGC to boost eCommerce performance

( 12 minutes )

From 2018 to 2022, the online footwear segment is expected to increase from $96 billion to $135 billion worldwide. As we continue to see growth in the eCommerce sector of the shoe industry, online footwear brands must remain on top of the latest trends. With the power of social media marketing in the equation, the […]

How to embed an Instagram feed into your eCommerce store

( 12 minutes )

Most eCommerce brands are on the Instagram train at this point – and for good reason. Brands on Instagram see an increase of follower growth of 6%-8% month-by-month. And with how long people already spend on Instagram (users under 25 spend over half an hour on average), it’s a disservice not to take your piece […]

[PODCAST] Social Circles featuring Tentsile

( 27 minutes )

Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]

With the Photoslurp Widget Editor, seamlessly adjust UGC integration

( 1 minute )

Seamlessly adjust your UGC to the look and feel of your website with the Photoslurp Widget Editor Here at Photoslurp, we are in the business of constantly improving our product to best fit the needs of our clients. We value your time, and that’s why we’re happy to announce the release of the Photoslurp Widget […]

7 Shopify site design strategies for integrating visual content that successfully convert

( 18 minutes )

By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]

Online jewelry brands build customer trust with the help of Photoslurp

( 3 minutes )

The FF Group, parent company of online jewelry brands Folli Follie & Links of London, sought to improve their customers’ online shopping experience by integrating authentic User Generated Content into their eCommerce stores. Looking to Photoslurp as their UGC platform, this partnership gives these flagship jewelry and accessory brands the ability to gather User Generated […]

Denby Pottery helps customers visualize products in their homes with Photoslurp’s technology

( 3 minutes )

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]

Watch brand, Bell & Ross, partners with Photoslurp to create a more compelling online shopping journey

( 3 minutes )

Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]