As summer comes to an end, we’re beginning to catch our first glimpses of fall. Maybe it’s the turn of the weather or the refresh of energy that comes with a well-deserved holiday, but this time of the year always brings with it an air of rejuvenation that we believe is worth taking advantage of […]
DOWNLOAD THE FULL REPORT According to an eCommerce market analysis by eCommerceDB, Mexico is the 19th largest market for eCommerce with a total revenue of $9 billion in 2019. At the same time, it also contributed to the worldwide growth rate of 13% with an increase of 11% and it’s forecasted to generate $16.9 billion […]
User Generated Content. Customer Content. Earned Content. Whatever you want to call it, you might’ve heard about this winning strategy for your eCommerce and the benefits of User Generated Content. Maybe you understand the basic definition – it is right there in the title – content generated by users. But what can User Generated Content […]
Over the last few weeks, countries around the world have slowly begun transitioning back into a more ‘normal’ way of life following the international COVID-19 quarantine. Although the public may feel more confident spending time outside, many changes that were incited during the stay-home period will begin to take permanent effect in our new normality. […]
DOWNLOAD THE FULL REPORT According to MarketLine’s Polish Industry Profile from February 2020, the Polish market is a rapidly growing eCommerce sector that accounts for 4.3% of the European online retail sector value. In 2018, the Polish online retail sector grew by 17.17% to reach a value of $12,634.4 million, and it is projected to […]
Photoslurp and Multiply recently announced their partnership, further helping brands to improve their online user experience and conversion rates. Photoslurp’s Visual Commerce platform enables brands to collect the content featuring their products that’s been generated by fans on social media and turn it into a social shopping experience to increase engagement and eCommerce revenue. Posting […]
A social media aggregator will help your brand pool the positive conversations being had about your brand into one place – so that you can use them to increase your online revenue. Working in eCommerce, you’ve most likely seen the success that comes from creating an imaginative online shopping center for your products. One that […]
We’ve been seeing an increase in questions related to our product’s performance from brands in the very first stages of their contact with us to ones that have been working with us for a number of years. The well known effect that page load times have on both conversion rates and SEO is a correlation […]
DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]
Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]
Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more. With this community of valuable brand followers, Ternua has taken a […]
Today we’re talking about a leading interior design and furniture brand-VOX-that managed to get customers to consistently post content featuring their products on social media and increased sales because of it. Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and videos […]
2019 eCommerce trends: Download the full report here The eCommerce cosmetics industry faces unique challenges when distributing their products within the online market. Brands are constantly grappling with how to inspire customers to purchase without the opportunity to experience the product for themselves. Meanwhile, cosmetics consumers increasingly grow more interested in purchasing beauty products over […]
We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]
What is Earned Media? Definition: Earned Media is content that a brand acquires from a third party, rather than creates themselves. While someone else always creates this content on the brand’s behalf in order for it to be considered earned, there are still many ways for this content to be leveraged by the brand themselves. Before […]
Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so. One of their goals has always been to inspire customers along their shopping journey, which has […]
Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]
From 2018 to 2022, the online footwear segment is expected to increase from $96 billion to $135 billion worldwide. As we continue to see growth in the eCommerce sector of the shoe industry, online footwear brands must remain on top of the latest trends. With the power of social media marketing in the equation, the […]