Category: Articles

How consumer goods brands attract new customers to their niche products with UGC

( 13 minutes )

While the consumer goods industry covers a wide range of distinctive products – from kitchenware to baby and pet products to flowers, books and more – there is one thing that these vastly unique sectors have in common while selling online: the desire to give customers an authentic feel for products without an in-store experience.  […]

How sports brands are leveraging UGC to stand out in a competitive industry

( 13 minutes )

The sporting goods industry experienced record sales in 2020. So, it’s safe to say it’s a great moment to be selling sports equipment online. But the growth of the industry also means an increase in competition including the growing need to innovate within the eCommerce space to attract more customers.  Digital savvy shoppers need more […]

Vertbaudet Iberia inspires future families by strengthening their eCommerce with Photoslurp’s advanced UGC platform

( 4 minutes )

Vertbaudet Iberia is a baby and children’s brand with clothing, apparel, and accessories for growing families. They have recently employed Photoslurp’s advanced User Generated Content (UGC) platform in order to supercharge their eCommerce with social proof.  Thanks to their adorable products that are known to spark joy, Vertbaudet found that a lot of happy families […]

Photoslurp presents an integration with Trustpilot that will help online brands build customer trust with 2 kinds of authentic UGC

( 2 minutes )

Photoslurp recently launched an integration with Trustpilot that enables eCommerce brands to make better use of customer opinions with both of their technologies.  Through this partnership, brands can now present Trustpilot star ratings within Photoslurp visual customer content integrations. These two technologies together enhance the online shopping journey by building customer trust in the brand’s […]

Natura, la marque Ă©thique et durable de cosmĂ©tiques, dĂ©veloppe l’engagement client avec le Contenu GĂ©nĂ©rĂ© par les Utilisateurs.

( 5 minutes )

Natura est une marque de cosmĂ©tiques qui vise Ă  Ă©veiller les sens avec des produits naturels. Pour mettre en avant de maniĂšre authentique leurs cosmĂ©tiques durables, la marque a dĂ©cidĂ© de s’associer avec Photoslurp, la premiĂšre plateforme de Contenu GĂ©nĂ©rĂ© par les Utilisateurs en Europe. Ainsi, Natura souhaite amĂ©liorer son parcours d’achat en ligne avec […]

The next generation of eCommerce: how the pandemic has changed online shopping for good

( 10 minutes )

More than a year after the start of the worldwide pandemic that indelibly altered the ways humans interact, we’re still trying to define a ‘new normal’ that takes into account temporary solutions versus permanent changes.  It’s safe to say that the majority of people are eager to go back to attending live concerts and weddings, […]

Content Curation Techniques: save time and resources with an advanced UGC platform

( 10 minutes )

Content is everywhere. Every digital conversation has the potential to become high-quality content for your brand to collect, curate, and convert into the next, big marketing campaign. As digital marketers, we have to be ready for it.  When we learn to embrace the fast-paced content machine that is social media, we find that there is […]

La célÚbre marque Ines de la Fressange Paris mise sur sa communauté en ligne avec le Contenu Généré par les Utilisateurs.

( 4 minutes )

La marque de mode chic et facile Ă  porter est connue pour son Ă©lĂ©gance naturelle grĂące Ă  sa fondatrice Ines de la Fressange, symbole du style parisien. BoostĂ©e par une communautĂ© en ligne fidĂšle, la marque a dĂ©cidĂ© d’optimiser l’expĂ©rience d’achat de leur boutique en ligne en utilisant les photos et vidĂ©os que leurs fans […]

How to make Instagram shoppable to increase your online revenue

( 11 minutes )

We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]

The importance of technology scaling in 2021

( 10 minutes )

When thinking about company strategy from a product point of view, most companies, including Photoslurp, focus on 3 main levers: Features: Enhancing existing features and developing new ones Growth: Improving acquisition, retention and monetisation Product market-fit expansion: Adapting the product to new markets and uses cases or creating complementary products However it is important to […]

Why 2021 is the year of social selling

( 13 minutes )

In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tasty’s latest report.  Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content  (UGC) and social shopping. The […]

All you need to know about User Generated Content Marketing

( 12 minutes )

All You Need to Know About User Generated Content Marketing You’ve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective?  From building trust with customers to demonstrating social […]

TAF integrates UGC into its online platform through Photoslurp

( 3 minutes )

TAF, a part of Grupo Axo, is one of the most prolific, on-trend sneakers brands in Latin America that has committed to driving innovation in technology by implementing UGC (User Generated Content) in its online store. Their goal is to provide a better shopping experience and achieve a greater connection between the brand and its […]