As a brand, you are more than familiar with the pressure that comes with one of the busiest shopping days of the year. Black Friday and the other surrounding discount periods leading up to the holidays demand our attention, creativity, and – most importantly in todayâs digital world – innovation. The alarming growth rate of […]
While the consumer goods industry covers a wide range of distinctive products – from kitchenware to baby and pet products to flowers, books and more – there is one thing that these vastly unique sectors have in common while selling online: the desire to give customers an authentic feel for products without an in-store experience. […]
The sporting goods industry experienced record sales in 2020. So, itâs safe to say itâs a great moment to be selling sports equipment online. But the growth of the industry also means an increase in competition including the growing need to innovate within the eCommerce space to attract more customers. Digital savvy shoppers need more […]
Salgar is a family-owned bathroom design brand from Spain that has been in business for more than 70 years. In order to maintain their competitive edge in the B2B market, they recognized the need to turn their in-person community of dedicated followers into a digital-sphere of brand loyalists. That’s why they turned to Photoslurp, Europeâs […]
If weâve learned anything from the global pandemic, itâs that shoppers are relying more than ever on the digital world for their consumer needs. This is a challenge for luxury goods and jewellery brands whose customers are more than likely used to an in-store experience. Meaning they can try on products before they invest in […]
Vertbaudet Iberia is a baby and childrenâs brand with clothing, apparel, and accessories for growing families. They have recently employed Photoslurpâs advanced User Generated Content (UGC) platform in order to supercharge their eCommerce with social proof. Thanks to their adorable products that are known to spark joy, Vertbaudet found that a lot of happy families […]
Photoslurp recently launched an integration with Trustpilot that enables eCommerce brands to make better use of customer opinions with both of their technologies. Through this partnership, brands can now present Trustpilot star ratings within Photoslurp visual customer content integrations. These two technologies together enhance the online shopping journey by building customer trust in the brandâs […]
Natura is a fashion, apparel, and home goods brand with a powerful personality that promotes inclusivity and human connection, while embracing their notably natural aesthetic. Over the last 30 years, they have built a strong community of customers that identify with the Natura lifestyle and truly are fans of the brand. With the goal of […]
Natura est une marque de cosmĂ©tiques qui vise Ă Ă©veiller les sens avec des produits naturels. Pour mettre en avant de maniĂšre authentique leurs cosmĂ©tiques durables, la marque a dĂ©cidĂ© de sâassocier avec Photoslurp, la premiĂšre plateforme de Contenu GĂ©nĂ©rĂ© par les Utilisateurs en Europe. Ainsi, Natura souhaite amĂ©liorer son parcours d’achat en ligne avec […]
More than a year after the start of the worldwide pandemic that indelibly altered the ways humans interact, weâre still trying to define a ânew normalâ that takes into account temporary solutions versus permanent changes. Itâs safe to say that the majority of people are eager to go back to attending live concerts and weddings, […]
Content is everywhere. Every digital conversation has the potential to become high-quality content for your brand to collect, curate, and convert into the next, big marketing campaign. As digital marketers, we have to be ready for it. When we learn to embrace the fast-paced content machine that is social media, we find that there is […]
La marque de mode chic et facile Ă porter est connue pour son Ă©lĂ©gance naturelle grĂące Ă sa fondatrice Ines de la Fressange, symbole du style parisien. BoostĂ©e par une communautĂ© en ligne fidĂšle, la marque a dĂ©cidĂ© d’optimiser lâexpĂ©rience d’achat de leur boutique en ligne en utilisant les photos et vidĂ©os que leurs fans […]
We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]
When thinking about company strategy from a product point of view, most companies, including Photoslurp, focus on 3 main levers: Features: Enhancing existing features and developing new ones Growth: Improving acquisition, retention and monetisation Product market-fit expansion: Adapting the product to new markets and uses cases or creating complementary products However it is important to […]
In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tastyâs latest report. Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content (UGC) and social shopping. The […]
All You Need to Know About User Generated Content Marketing Youâve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective? From building trust with customers to demonstrating social […]
TAF, a part of Grupo Axo, is one of the most prolific, on-trend sneakers brands in Latin America that has committed to driving innovation in technology by implementing UGC (User Generated Content) in its online store. Their goal is to provide a better shopping experience and achieve a greater connection between the brand and its […]
In our digital world, social media is everywhere and all demographics are involved. The majority of people follow brands on social networks in one way or another, and given the fact that 75% of people have bought a product because they saw it on a social media site, there is a huge market to tap […]