Category: Articles

UGC Stats: 6 Statistics Every Marketer Should Know about User Generated Content

( 21 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

PPC For eCommerce On Instagram – The Complete Guide

( 25 minutes )

Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]

Using Instagram For Business: Why You Need A Business Specific Account

( 19 minutes )

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose. Their analytics and ads platform. In this guide, you’ll learn the advantages of […]

Social Commerce: 16 Awesome Examples of Smart Social Selling

( 17 minutes )

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall. Just as shoppers want to share and show off their purchases, ecommerce brands are […]

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

( 17 minutes )

Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.66 billion daily active users you can use […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 18 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

Influencers On Instagram: Insights Into The Fate Of Influencer Marketing

( 19 minutes )

Looking to get into influencer marketing soon? Good. You should. But before you go out looking for the most followed influencers out there, read along and find out what’s best for your brand. Online Social Networks As humans we are innately social creatures. For the most part, we actively enjoy being surrounded by other people […]

Advocacy Marketing – What Is It And How Do You Do It?

( 13 minutes )

Definition: Advocacy Marketing is a type of marketing that focuses on getting your current customers to talk about your brand and products through tools such as testimonials, reviews, and social mentions. Since over 88% of shoppers research online before buying, brand advocates help new customers make decisions about the products that the buy. The advantages of Advocacy Marketing? […]

Video Ads: A Comprehensive Guide to Video for Social Media

( 18 minutes )

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Think about it. Within the span of a decade, […]

Lékué Partners With Photoslurp to Inspire and Engage With User-generated Content

( 3 minutes )

We at Photoslurp are proud to announce that we’ve partnered with Lékué, the leading kitchenware brand offering innovative products, to embrace their 240,000 friends, followers and fans on social media and increase conversions.     Here’s the official press release that has been picked up by the following media: ecommerce-news.es emerce.nl — Lékué, market leader in […]

If You’re a Social Media Manager, UGC Should Be Your Top Priority

( 17 minutes )

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]

10 Social Media Advertising Tools That’ll Make Your Life SO much Easier

( 15 minutes )

Social media advertising is MASSIVE for online retailers, and is only going to grow. The number of social media users is expected to be over 3 billion (yes, with a “b”) by 2021 and the social media spending is expected to reach $125,482 million by 2023. Massive numbers like these are thrown around a lot today in order […]

Social Shopping Trends Changing the Face of eCommerce

( 18 minutes )

Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of eCommerce, the social aspect of shopping is here to stay. […]

Best Email Marketing Campaigns – 7 Proven Principles for eCommerce Brands

( 21 minutes )

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of building your mailing list are anything but a secret for today’s eCommerce brands. Think about it. The concept of encouraging […]

Marketing on Instagram: How to Convert Followers Into Customers

( 23 minutes )

“But like, how many followers do you have?” – And, are you marketing on Instagram to convert them into paying customers? In the marketing world, there’s often a heavy emphasis on metrics such as social followers. The bigger the better, right? However, what does the size of a business’ Instagram following really mean for a brand and its bottom […]

Social Media Marketing Examples: 15 eCommerce Brands Killing It On Instagram

( 19 minutes )

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 social media marketing examples from brands who know what they are doing on Instagram. There’s a reason why 90% of the top 100 brands are on Instagram. The numbers don’t lie in regard to […]

eCommerce Metrics – What to Measure When Growing an eCommerce

( 15 minutes )

Are you currently working in an eCommerce business? If you do, I’m sure you’ve thought about eCommerce metrics. And you’re probably wondering which metrics and KPIs you should use to measure your eCommerce store’s growth. The purpose of this article is to help you understand how to measure the growth of your store. In today’s […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 19 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]