Category: Articles

Instagram Contests – 7 Tips To Successfully Leverage Contests

( 17 minutes )

The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be quickly bypassed. Not anymore. With a global community of 1 billion, over 95 million photos shared daily and 4.2 billion likes per day, Instagram […]

4 Dimensions of Customer Loyalty That Maximize Customer Retention

( 15 minutes )

Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but […]

eCommerce Marketing – 6 Critical Mistakes Made By Online Businesses [SLIDESHARE]

( 19 minutes )

You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to helping the business succeed. There’s just one problem. You’re not quite sure how to scale your eCommerce marketing strategy. Maybe you’ve tried a few different tactics with moderate success, […]

Instagram Best Practices – 8 Content Tricks Used By Top Brands

( 15 minutes )

Every day more than 95 million images are shared with 1 billion active Instagram users. The platform’s surging popularity signifies a shift from editorial content to imagery. As technology advances and attention spans dwindle, users want more content in less time. The question is, what are the Instagram best practices to improve imagery strategy and engagement? In order to find […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]