Are you getting ready to redesign your eCommerce site? Do you want to increase your conversion rate? Duh, of course you do. With average eCommerce conversion rates hovering around 3%, it can be hard to get your visitors to become customers. I’ve been through several website redesigns myself, and I’ve found some things you will want to […]
In case you haven’t noticed, content marketing has evolved. Big time. Far gone are the days of text-only blog post and spammy article directories. Modern eCommerce content marketing is about crafting various forms of creative, compelling content in hopes of attracting new customers and clients. While uncovering new business is at the forefront of any […]
Zoom and Stories are two of the Instagram’s new features recently announced. We go into detail on what they are and how to make full use of them On 31st August 2016, Instagram announced a new feature called “Zoom”. Earlier in August they also announced a new feature called “Stories“. These are some pretty massive updates […]
Having selected and contacted a suitable influencer, the next step is to design and agree on the campaign. As this process is central to the collaboration, certain difficulties can arise. Your objective as a brand is to get your message across as clearly as possible throughout your Influencer marketing strategy – and we’re going to […]
Everybody loves influencers! But that doesn’t mean every influencer is going to help your brand make sales. If you don’t know how to find influencers that your audience wants to see sell your products, you’ve come to the right place. In an influencer study by Launchmetrics, 30% of professionals claimed that influencer identification was their […]
More and more, we see collaborative publications. The photos, videos and posts of “ordinary” people now often feature well-known brands. And vice versa. Well, watch out because these are no ordinary people and their publications are the new way which brands have found to make contact with their public in a seemingly natural way. Who […]
You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]
Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favourite celebrities were travelling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]
Let me guess – you have a strong social media presence, an amazing product, and tons of User Generated Content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement User Generated Content campaigns. So, that […]
The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be quickly bypassed. Not anymore. With a global community of 1 billion, over 95 million photos shared daily and 4.2 billion likes per day, Instagram […]
Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but […]
You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to helping the business succeed. There’s just one problem. You’re not quite sure how to scale your eCommerce marketing strategy. Maybe you’ve tried a few different tactics with moderate success, […]
Every day more than 95 million images are shared with 1 billion active Instagram users. The platform’s surging popularity signifies a shift from editorial content to imagery. As technology advances and attention spans dwindle, users want more content in less time. The question is, what are the best Instagram practices to improve imagery engagement? In order to find out, […]
What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Check out how 14 brands are ruling instagram with their UGC strategies […]