Category: eCommerce

[PODCAST] Social Circles featuring Tentsile

( 27 minutes )

Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]

7 Shopify site design strategies for integrating visual content that successfully convert

( 18 minutes )

By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]

[PODCAST] Social Circles featuring deporvillage

( 15 minutes )

We’re excited to release Episode 1 of the Photoslurp podcast: Social Circles. Social Circles is a podcast about eCommerce best practices brought to you by Photolsurp. Sitting down for a quick chat with Judith Armenteras, brand manager with sport’s brand deporvillage, we learned a thing or two about what it takes to sell sports apparel […]

The Best of the Best eCommerce Analytics Tools to Grow Your Business

( 20 minutes )

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]

Customer Retention Strategies: 5 Tools Losing You Customers

( 13 minutes )

Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]

How to Drive Traffic to Your Online Store

( 17 minutes )

You’re about to learn 3 actionable strategies to drive traffic to your website. These strategies won’t make you an overnight success. But they will show you some low-hanging fruit to get immediate visitors to your eCommerce site, and how to grow an audience over the long-term. So grab a coffee and get comfortable. It’s time […]

Social Commerce: 16 Awesome Examples of Smart Social Selling

( 17 minutes )

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall. Just as shoppers want to share and show off their purchases, ecommerce brands are […]

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

( 17 minutes )

Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.28 billion daily active users you can use […]

Advocacy Marketing – What Is It And How Do You Do It?

( 13 minutes )

Simple. Affordable. Effective. These are the three things every business owner wants in their marketing strategy. And there’s one strategy that hits on all three: Advocacy marketing. Advocacy Marketing is a type of marketing that focuses on getting your current customers to talk about your brand and products. (Think testimonials, reviews, and social mentions.) Since over 80% of […]

Video Ads: A Comprehensive Guide to Video for Social Media

( 18 minutes )

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Think about it. Within the span of a decade, […]

14 eCommerce Experts Reveal How to Increase Online Sales

( 16 minutes )

Look: If you want to increase online sales, there’s no one better to listen to than the top eCommerce experts. Which is why we asked 14 of the world’s leading eCommerce gurus, including Steve Chou of My Wife Quit Her Job and Richard Lazzazzera of A Better Lemonade Stand, one simple question… What is the […]

Social Shopping Trends Changing the Face of eCommerce

( 18 minutes )

Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of ecommerce, the social aspect of shopping is here to stay. […]

Best Email Marketing Campaigns – 7 Proven Principles for eCommerce Brands

( 20 minutes )

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of building your mailing list are anything but a secret for today’s ecommerce brands. Think about it. The concept of encouraging […]

Reduce eCommerce Returns With Visual User Generated Content

( 19 minutes )

Did you know that $62.4 billion worth of apparel and footwear alone were returned in 2016 due to incorrect fit? eCommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! […]

eCommerce Metrics – What to Measure When Growing an eCommerce

( 15 minutes )

Are you currently working in an eCommerce business? If you do, I’m sure you’ve thought about eCommerce metrics. And you’re probably wondering which metrics and KPIs you should use to measure your eCommerce store’s growth. The purpose of this article is to help you understand how to measure the growth of your store. In today’s […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 18 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the fashion industry represented well over $63 billion in ecommerce […]