With the COVID-19 crisis at large, many brands are wondering how the global crisis will affect their eCommerce sales. That’s why we’ve put together a list of useful eCommerce statistics regarding the COVID-19 situation. These statistics should give brands a full picture of the eCommerce market in relationship to the ever-shifting landscape of the Coronavirus […]
We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]
Anybody who has an online presence is on the Instagram train at this point – and for good reason. Brands and companies on Instagram see an increase of follower growth of 6%-8% month-by-month. And with how long people already spend on Instagram (daily average is 53 minutes), it’s a disservice not to take your piece […]
Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]
By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]
The estimated sales of online furniture and homeware brands for 2018 was expected to be close to $190 billion. As the world of eCommerce gets more sophisticated, it’s consistently becoming easier for online furniture brands to digitally sell their products. That is, if brands are willing to latch on to the latest trends in online […]
We’re excited to release Episode 1 of the Photoslurp podcast: Social Circles. Social Circles is a podcast about eCommerce best practices brought to you by Photolsurp. Sitting down for a quick chat with Judith Armenteras, brand manager with sport’s brand deporvillage, we learned a thing or two about what it takes to sell sports apparel […]
Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your […]
Customer retention strategies are meant to RETAIN your customers, right? Unfortunately, that’s not always the case. There are some common “customer retention strategies” – certain tools and widgets – that are actually losing you customers. Bad news. You may even be using some of them without even knowing it! Don’t worry – in this post, I’ll reveal […]
What is social commerce? Social commerce is defined as a way to incorporate social media into the eCommerce shopping during to give shoppers real customer recommendations, visual created by real users, and social proof when making purchase decisions. The recent explosion of social commerce is a stark reminder that shopping has always been a social […]
Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.66 billion daily active users you can use […]
Definition: Advocacy Marketing is a type of marketing that focuses on getting your current customers to talk about your brand and products through tools such as testimonials, reviews, and social mentions. Since over 88% of shoppers research online before buying, brand advocates help new customers make decisions about the products that the buy. The advantages of Advocacy Marketing? […]
Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Think about it. Within the span of a decade, […]
Look: If you want to increase online sales, there’s no one better to listen to than the top eCommerce experts. Which is why we asked 14 of the world’s leading eCommerce gurus, including Steve Chou of My Wife Quit Her Job and Richard Lazzazzera of A Better Lemonade Stand, one simple question… What is the […]
Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of eCommerce, the social aspect of shopping is here to stay. […]
Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of building your mailing list are anything but a secret for today’s eCommerce brands. Think about it. The concept of encouraging […]
Did you know that 89% of customers have returned an online purchase within last three years? ECommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to […]
Are you currently working in an eCommerce business? If you do, I’m sure you’ve thought about eCommerce metrics. And you’re probably wondering which metrics and KPIs you should use to measure your eCommerce store’s growth. The purpose of this article is to help you understand how to measure the growth of your store. In today’s […]