Category: eCommerce

How Fashion Brands Are Retaining Consumers Through Social Proof

( 19 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]

Competitor Analysis: How To Surpass Your Competitors’ Marketing Strategy

( 25 minutes )

Definition: A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor’s. Following a 2 step competitor analysis process with these steps takes out all the questions about what to do next, and puts […]

How to Integrate Social Media Into Your Website to Increase Your eCommerce Sales

( 18 minutes )

When it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy. Sure, there’s a lot of hype associated with the selling power of social media: however, it’s not 2010 anymore. It’s become […]

How to Use Customer Lifetime Value in Your eCommerce Marketing Plan

( 21 minutes )

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized, especially when it comes to marketing. But before I get into that, here’s a quick index if you feel like jumping around. This […]

eCommerce Technology: Emerging Trends for Today’s Fashion Brands

( 11 minutes )

For today’s eCommerce brands, changing with the times is crucial. This includes research about any new eCommerce technology. Through Photoslurp’s partnership with Decoded Fashion, we’ve met with a number of emerging companies who are adding enormous value in the space of eCommerce. These companies are helping pave the way for businesses looking to stay on top […]

How To Use Live Video In Your Marketing Strategy

( 17 minutes )

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business […]

5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts

( 23 minutes )

At Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and joining AMAs with the biggest conversion rate optimization experts around. But the thing […]

10 eCommerce Redesign Tips To Increase Your Conversion Rate

( 19 minutes )

Are you getting ready to redesign your eCommerce site? Do you want to increase your conversion rate? Duh, of course you do. With average eCommerce conversion rates hovering around 3%, it can be hard to get your visitors to become customers. I’ve been through several website redesigns myself, and I’ve found some things you will want to […]

eCommerce Content Marketing – Content That Will Land You New Customers

( 18 minutes )

In case you haven’t noticed, content marketing has evolved. Big time. Far gone are the days of text-only blog post and spammy article directories. Modern eCommerce content marketing is about crafting various forms of creative, compelling content in hopes of attracting new customers and clients. While uncovering new business is at the forefront of any […]

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favourite celebrities were travelling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 18 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. Before we get into how to cut CAC costs, let’s look at two important metrics that help […]

eCommerce Conversion Rate – How UGC Can Help You Convert More

( 18 minutes )

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]

Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

( 20 minutes )

You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the Instagram captions! But unless you plan on becoming the Pope, it’s probably not going to be this easy right off the bat. So instead, […]

Monetize Instagram – Drive eCommerce Sales Using Instagram

( 18 minutes )

As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]

9 Charming Ways to Generate Word of Mouth [INFOGRAPHIC]

( 4 minutes )

Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to wow your current customers every time they visit your online store. Data also strengthens this logic: 83% of customers love to spread the […]

4 Dimensions of Customer Loyalty That Maximize Customer Retention

( 15 minutes )

Have you heard about Customer Lifetime Value and how it can help your customer retention? Definition: Customer Lifetime Value (CLV) is one of the key stats to track as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but […]

27 Instagram Tools To Develop Your eCommerce Marketing Strategy

( 1 minute )

Here at Photoslurp we are always talking with our clients to find out what they are doing on Instagram, how they are doing it, and how we can help. During the course of these discussions we come across a lot of different Instagram tools that have helped brands grow on social media while we diligently take notes. I’ve […]