Category: eCommerce

How to Integrate Social Media Into Your Website to Increase Your eCommerce Sales

( 17 minutes )

When it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy. Sure, there’s a lot of hype associated with the selling power of social media: however, it’s not 2010 anymore. It’s become […]

How to Use Customer Lifetime Value in Your eCommerce Marketing Plan

( 20 minutes )

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized, especially when it comes to marketing. But before I get into that, here’s a quick index if you feel like jumping around. This […]

eCommerce Technology: Emerging Trends for Today’s Fashion Brands

( 11 minutes )

For today’s eCommerce brands, changing with the times is crucial. This includes research about any new eCommerce technology. Through Photoslurp’s partnership with Decoded Fashion, we’ve met with a number of emerging companies who are adding enormous value in the space of eCommerce. These companies are helping pave the way for businesses looking to stay on top […]

How To Use Live Video In Your Marketing Strategy

( 18 minutes )

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business […]

5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts

( 23 minutes )

At Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and joining AMAs with the biggest conversion rate optimization experts around. But the thing […]

15 eCommerce Marketing Trends To Follow In 2017

( 21 minutes )

It’s already that time of year: Time for holidays, food, family, and new year planning. Being so close to the new year, I think it’s appropriate to take a look at the eCommerce marketing trends that have popped up in 2016 and will be even more prevalent in 2017. eCommerce Marketing Trends That Haven’t Changed […]

10 eCommerce Redesign Tips To Increase Your Conversion Rate

( 19 minutes )

Are you getting ready to redesign your eCommerce site? Do you want to increase your conversion rate? Duh, of course you do. With average eCommerce conversion rates hovering around 3%, it can be hard to get your visitors to become customers. I’ve been through several website redesigns myself, and I’ve found some things you will want to […]

eCommerce Content Marketing – Content That Will Land You New Customers

( 18 minutes )

In case you haven’t noticed, content marketing has evolved. Big time. Far gone are the days of text-only blog post and spammy article directories. Modern ecommerce content marketing is about crafting various forms of creative, compelling content in hopes of attracting new customers and clients. While uncovering new business is at the forefront of any […]