Category: eCommerce

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favorite celebrities were traveling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 17 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. And one of the best ways to keep customer acquisition cost low is to use User Generated […]

eCommerce Conversion Rate – How UGC Can Help You Convert More

( 18 minutes )

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]

Instagram Captions: Craft the Perfect Caption for your eCommerce Photos

( 20 minutes )

You may have seen Pope Francis’ Instagram debut back in 2016 and wondered how he does it: 326,000 likes on his first ever Instagram post. Already hitting it home with the Instagram captions! But unless you plan on becoming the Pope, it’s probably not going to be this easy right off the bat. So instead, […]

Monetize Instagram – Drive eCommerce Sales Using Instagram

( 18 minutes )

As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]

9 Charming Ways to Generate Word of Mouth [INFOGRAPHIC]

( 5 minutes )

Do you want more happy customers in your online store? The kind of customers that will also tell their friends about you? Then the best tactic to generate word of mouth is to wow your current customers every time they visit your online store. Data also strengthens this logic: 83% of customers love to spread the […]

4 Dimensions of Customer Loyalty That Maximize Customer Retention

( 15 minutes )

Do you want your customers to return? Do you want to increase your customer retention ? Are you disappointed when you don’t see them again? Well, you are not alone, especially if you sell to millennials. According to this research from Maritz Motivation Solutions, millennials tend to drop out of loyal customer groups in the […]

26 Instagram Tools To Develop Your eCommerce Marketing Strategy

( 1 minute )

Here at Photoslurp we are always talking with our clients to find out what they are doing on Instagram, how they are doing it, and how we can help. During the course of these discussions we come across a lot of different Instagram tools that have helped brands grow on social media while we diligently take notes. I’ve […]

eCommerce Marketing – 6 Critical Mistakes Made By Online Businesses [SLIDESHARE]

( 19 minutes )

You’re heading the eCommerce marketing strategy of an awesome business. You’ve got a great product, an attractive website, and a team of employees who are dedicated to helping the business succeed. There’s just one problem. You’re not quite sure how to scale your eCommerce marketing strategy. Maybe you’ve tried a few different tactics with moderate success, […]