Category: Engagement Rates

Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 14 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero.  I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

What is the average Instagram Engagement Rate? Around 4.7% on average depending on the size of your following People have become obsessed with Instagram engagement rate and the level you can achieve through the app. All we’ve heard is the constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves […]