Category: Engagement Rates

Does Following Nobody Hurt A Brand’s Instagram Engagement Rate?

( 14 minutes )

You know the accounts I’m talking about. Brands that gather up millions of followers, expect a high Instagram engagement rate, but keep their following count to a tight … zero. I use Instagram mostly as a way to socialize with friends who live far away. It makes me feel a part of their lives when, […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

In 2017, people became obsessed with Instagram engagement rate and the level you can achieve through the app. All we heard was the constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves to engage, and where everyone takes notice of what you do…apparently. Marketers were clamouring to make sure brands […]