First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]
Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so. One of their goals has always been to inspire customers along their shopping journey, which has […]
Incorporate your User Generated assets directly into your email marketing without losing the stylish look of your gallery or carousel – all with the new Photoslurp Email Marketing Widget. Here at Photoslurp, we pride ourselves in being at the top of the pack in developing technology that will best facilitate the UGC process. That’s why […]
From 2018 to 2022, the online footwear segment is expected to increase from $96 billion to $135 billion worldwide. As we continue to see growth in the eCommerce sector of the shoe industry, online footwear brands must remain on top of the latest trends. With the power of social media marketing in the equation, the […]
Most eCommerce brands are on the Instagram train at this point – and for good reason. Brands on Instagram see an increase of follower growth of 6%-8% month-by-month. And with how long people already spend on Instagram (users under 25 spend over half an hour on average), it’s a disservice not to take your piece […]
Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]
Seamlessly adjust your UGC to the look and feel of your website with the Photoslurp Widget Editor Here at Photoslurp, we are in the business of constantly improving our product to best fit the needs of our clients. We value your time, and that’s why we’re happy to announce the release of the Photoslurp Widget […]
By Ross Beyeler, Partner and COO of Trellis Visual content has the incredible potential to drive up your eCommerce conversions. And we’re not just talking about product photography (although that’s definitely important). Other visual content like video, product demos, User Generated Content, and illustrations can be incorporated to improve the user experience, build a stronger […]
Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]
Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]
The estimated sales of online furniture and homeware brands for 2018 was expected to be close to $190 billion. As the world of eCommerce gets more sophisticated, it’s consistently becoming easier for online furniture brands to digitally sell their products. That is, if brands are willing to latch on to the latest trends in online […]
Instagram Marketing Tips. Instagram is a crucial online space for your brand to market its products. You may already have a presence, but are you doing everything you can to stand-out in this competitive market place? We’ve got your back. Brought to you in partnership with Hubspot, we’re excited to present our brand new eBook […]
We’re excited to release Episode 1 of the Photoslurp podcast: Social Circles. Social Circles is a podcast about eCommerce best practices brought to you by Photolsurp. Sitting down for a quick chat with Judith Armenteras, brand manager with sport’s brand deporvillage, we learned a thing or two about what it takes to sell sports apparel […]
Let’s talk about Instagram analytics. Working for an eCommerce brand, you’re well aware of the importance of social media. You, along with 25 million other businesses, have your Instagram account set-up and ready to go to market to the 800 million active users who are out there, hungry for content. But, as you quickly learn, there’s […]
While you may have the logistics of your Instagram marketing strategy all mapped out, in the end, it’s the content that’s going to get you the engagement you’re looking for. Well, we’ve got you covered! With a selection of these Instagram tools, you’ll be rolling out the best content to market your brand. We’ve taken […]
As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]