Category: Instagram

[PODCAST] Social Circles featuring Tentsile

( 27 minutes )

Check out the latest episode of Social Circles: a podcast about eCommerce best practices brought to you by Photoslurp. Each episode we sit down with a brand that has found success selling their products online to discuss what’s working in the world of eCommerce today. This episode features Llinos Evans, the Communications Manager at Tentsile […]

[EBOOK] Instagram Marketing Advanced Techniques

( 2 minutes )

Instagram Marketing Tips. Instagram is a crucial online space for your brand to market its products. You may already have a presence, but are you doing everything you can to stand-out in this competitive market place? We’ve got your back. Brought to you in partnership with Hubspot, we’re excited to present our brand new eBook […]

How Well Are You Using Instagram Analytics To Market Your Products On Instagram?

( 14 minutes )

Let’s talk about Instagram analytics. Working for an eCommerce brand, you’re well aware of the importance of social media. You, along with 25 million other businesses, have your Instagram account set-up and ready to go to market to the 800 million active users who are out there, hungry for content. But, as you quickly learn, there’s […]

Creating Irresistible Content To Market Your Products With These 9 Instagram Tools

( 14 minutes )

While you may have the logistics of your Instagram marketing strategy all mapped out, in the end, it’s the content that’s going to get you the engagement you’re looking for. Well, we’ve got you covered! With a selection of these Instagram tools, you’ll be rolling out the best content to market your brand. We’ve taken […]

Data Analysis: A Guide To Instagram Marketing Strategy Based On The Numbers

( 72 minutes )

Everyone has an opinion on the best way to market your brand on Instagram. You could read five different examples of the best Instagram posting rate strategy, discover three differing articles on the fastest ways to increase engagement rate, while looking at four infographics on mastering the hashtag, and still have no idea how to […]

Does Posting More Often on Instagram Reduce Reach?

( 11 minutes )

Originally posted on Social Media Today. How often to post on Instagram: Does posting too often on Instagram result in your posts seeing less reach? It’s a hot topic of debate – since Instagram introduced its feed algorithm two years back, many have questioned the impact of over-posting, and what ‘over-posting’ might, specifically, entail. For their […]

Established Brands On Instagram Have Lots of Followers But Aren’t Well-Followed

( 18 minutes )

Instagram strategy: It turns out that having a big followership doesn’t guarantee that brands on Instagram will be well-followed. You may be thinking … isn’t that the same thing? Though they sound the same, there’s a big difference – and the distinctions run deep. So deep that it may be be affecting the Instagram performances […]

The Ultimate Guide to Running an Irresistible Instagram Giveaway

( 28 minutes )

If you’re searching for a scalable strategy for more followers, sales and long-term brand engagement, look no further than an Instagram giveaway. People can’t resist the power of “free,” can they? It’s one of the oldest tricks in the marketing playbook. Even so, the numbers don’t lie in regard to just how much Instagram users […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Instagram Analysis: Expectations of Engagement Rates Are Too High

( 12 minutes )

In 2017, people became obsessed with Instagram engagement rate and the level you can achieve through the app. All we heard was the constant comparisons between Facebook and the young pretender, Instagram (owned by Facebook) where everyone loves to engage, and where everyone takes notice of what you do…apparently. Marketers were clamouring to make sure brands […]

PPC For eCommerce On Instagram – The Complete Guide

( 25 minutes )

Instagram is fundamentally changing the way we make decisions to spend money. It affects the way we interact with brands and choose to trust them. It’s a no-brainer place to be for an eCommerce brand using it to build organic presence and a connected community. That also includes PPC. And we don’t say that lightly. Instagram […]

Using Instagram For Business: Why You Need A Business Specific Account

( 19 minutes )

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose. Their analytics and ads platform. In this guide, you’ll learn the advantages of […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 17 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

Instagram Changes: A Timeline for eCommerce and Marketing Managers

( 40 minutes )

With Instagram being one of the top five most used apps of all time, it’s no surprise that the creators are updating it often. The best part for you? Almost all of the Instagram changes are directed at businesses looking to get the most out of the platform. With all these updates, however, it can be […]

Marketing on Instagram: How to Convert Followers Into Customers

( 20 minutes )

“But like, how many followers do you have?” – And, are you marketing on Instagram to convert them into paying customers? In the marketing world, there’s often a heavy emphasis on metrics such as social followers. The bigger the better, right? However, what does the size of a business’ Instagram following really mean for a brand and its bottom […]

Social Media Marketing Examples: 15 eCommerce Brands Killing It On Instagram

( 19 minutes )

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 social media marketing examples from brands who know what they are doing on Instagram. There’s a reason why an estimated 71% of brands are on Instagram, almost double to the same stat from […]

How To Use Live Video In Your Marketing Strategy

( 18 minutes )

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live. Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business […]