Category: Social Selling

Instagram feed on Shopify: Leveraging your eCommerce with an enticing social integration

( 16 minutes )

Instagram is an absolute jackpot for expanding your user base and providing them with exciting visual content, and Shopify is a highly useful website builder, specifically for online stores, which has allowed a vast number of businesses to start and develop their online stores. As the world is moving their lives onto the digital realm […]

The next generation of eCommerce: how the pandemic has changed online shopping for good

( 10 minutes )

More than a year after the start of the worldwide pandemic that indelibly altered the ways humans interact, we’re still trying to define a ‘new normal’ that takes into account temporary solutions versus permanent changes.  It’s safe to say that the majority of people are eager to go back to attending live concerts and weddings, […]

How to make Instagram shoppable to increase your online revenue

( 11 minutes )

We’ve all witnessed the magic of social media shopping and the value of getting your products on platforms like Instagram. When a user sees a cool product being worn or used by one of their influential follows, they want an easy path to purchase. And now, thanks to shoppable Instagram feeds, it’s that much easier […]

Why 2021 is the year of social selling

( 13 minutes )

In 2021, business will be social. At least, that was one of the 11 digital marketing trends identified in TrendWatching and A/B testing tool and CXO company AB Tasty’s latest report.  Photoslurp has been ahead of the game when it comes to calling out the importance of User Generated Content  (UGC) and social shopping. The […]

All you need to know about User Generated Content Marketing

( 12 minutes )

All You Need to Know About User Generated Content Marketing You’ve probably heard about the value of customer content and the great efforts that brands go to in order to capitalise on it, but what exactly is User Generated Content Marketing and why is it so effective?  From building trust with customers to demonstrating social […]

Social Media aggregators: How to turn your website into an engaging social space

( 18 minutes )

A social media aggregator will help your brand pool the positive conversations about your brand into one place – so that you can use them to increase your online revenue or engagement. Creating a presence online can be far more successful when you create an imaginative and interactive website for people to engage with your […]

The Digital World of Word-of-Mouth Marketing

( 15 minutes )

We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]

Everything you need to know about Earned Media

( 16 minutes )

Whilst earned media may seem like a complicated topic, in reality it’s quite simple. Earned media is content that is created by a third party, rather than created by the brand itself, which is known as owned media. While content can’t be created by the brand in order for it to be considered ‘earned’, there […]

Social Commerce Case Studies: 16 Awesome Examples of Social Selling | Photoslurp

( 18 minutes )

What is social commerce? Social commerce is defined as a way to incorporate social media into the eCommerce experience to give shoppers real customer recommendations, created by real users, and provide customers with social proof when they’re choosing what to buy. The recent explosion of social commerce is a stark reminder that shopping has always […]

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

( 17 minutes )

Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.66 billion daily active users you can use […]

Social Shopping Trends: How the Experience Influences Purchase Decisions | Photoslurp

( 18 minutes )

Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of eCommerce, the social aspect of shopping is here to stay. […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 19 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]

Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

( 17 minutes )

Social shopping: Social media meets eCommerce. In a world where 90% Instagram users follow business profiles and 93% of consumers say online reviews have an impact on their purchase decision, brands can’t afford to ignore this merge. Check out how 14 brands are ruling instagram with their UGC strategies here.  In this post, we’ll dive into […]

Monetize Instagram – Drive eCommerce Sales Using Instagram

( 19 minutes )

As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]