Category: Social Selling

Social Media aggregators: How to turn your eCommerce into a social shopping center

( 10 minutes )

A social media aggregator will help your brand pool the positive conversations being had about your brand into one place – so that you can use them to increase your online revenue.  Working in eCommerce, you’ve most likely seen the success that comes from creating an imaginative online shopping center for your products. One that […]

The Digital World of Word-of-Mouth Marketing

( 15 minutes )

We’re all familiar with the power of word-of-mouth marketing. Ads can’t compete with the shopping inspiration that comes from a peer recommendation. When someone you know and trust tells you about a great new product that they’ve discovered, you’re more likely to take action and try it for yourself. This is something that we, as […]

Everything you need to know about Earned Media

( 15 minutes )

First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]

Social Commerce: 16 Awesome Examples of Smart Social Selling

( 17 minutes )

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall. Just as shoppers want to share and show off their purchases, ecommerce brands are […]

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

( 17 minutes )

Facebook Ads have the power to transform your eCommerce business into a powerhouse, generating hundreds of thousands of dollars each month, if done correctly. That’s why we have compiled 14 Facebook ad examples that demonstrate how to do it right. By accessing Facebook’s user base of more than 1.66 billion daily active users you can use […]

Social Shopping Trends Changing the Face of eCommerce

( 18 minutes )

Shopping is, was and always will be a social experience. No wonder so many new social shopping trends have invaded the ecommerce universe in recent years. Think about it. From the past decades dominated by shopping malls and department stores to the modern era of eCommerce, the social aspect of shopping is here to stay. […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 19 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]

Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

( 16 minutes )

Social shopping: Social media meets eCommerce. In a world where 90% Instagram users follow business profiles and 93% of consumers say online reviews have an impact on their purchase decision, brands can’t afford to ignore this merge. In this post, we’ll dive into the idea of social shopping: What it is, why you should care, and […]

Monetize Instagram – Drive eCommerce Sales Using Instagram

( 18 minutes )

As an eCommerce business owner, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing your brand. Studies have shown that about 93% of buying decisions are made based on visual appearance and 52% of customers will not return to a store due to bad overall […]