Category: User Generated Content

5 Best UX practices for adding User Generated Content to your eCommerce website

( 13 minutes )

With the rise of User Experience (UX) trends across the web, customers are no longer satisfied with traditional purchases of products or services. Whether you are a digital-only eCommerce business or offer retail shopping solutions as well, designing a User Generated Content website can add a lot to your brand’s credibility. According to Medium, 92% […]

How top cosmetics brands leverage customer content to improve eCommerce performance

( 11 minutes )

Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]

Denby Pottery helps customers visualize products in their homes with Photoslurp’s technology

( 3 minutes )

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]

Watch brand, Bell & Ross, partners with Photoslurp to create a more compelling online shopping journey

( 3 minutes )

Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]

User Generated Content Statistics: UGC VS Professional Content

( 3 minutes )

User Generated Content Statistics: Intuitively we expect that User Generated Content (UGC), with its less curated appearance, should generate a different response from people who interact with it. But exactly how this response differs when compared with professional content (PC) is still poorly understood. Here at Photoslurp we make it our business to better understand […]

User Generated Content Examples: 12 Inspiring eCommerce UGC Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 17 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

UGC Stats: 6 Statistics Every Marketer Should Know about User Generated Content

( 18 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 17 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

If You’re a Social Media Manager, UGC Should Be Your Top Priority

( 17 minutes )

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]

Reduce eCommerce Returns With Visual User Generated Content

( 19 minutes )

Did you know that $62.4 billion worth of apparel and footwear alone were returned in 2016 due to incorrect fit? eCommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! […]