Category: User Generated Content

[EBOOK] How to use customers’ voices to sell more with User Generated Content

( 1 minute )

DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]

Seamlessly collect Instagram Stories to integrate into your eCommerce website

( 3 minutes )

Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]

Ternua commits to User Generated Content

( 4 minutes )

Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more.  With this community of valuable brand followers, Ternua has taken a […]

How Poland’s leading furniture brand prompted customers to create over 4,000 images

( 18 minutes )

Today we’re talking about a leading interior design and furniture brand that managed to get customers to consistently post content featuring their products on social media and increased sales because of it.  Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and […]

Everything you need to know about Earned Media

( 15 minutes )

First there was social content. Then, when brands started to leverage content from social media or other forms of customer content to increase sales, it got the title of User Generated Content (UGC). Now, we’re hearing the term earned media casually thrown around. With a few different ways of saying similar things, it’s understandable that […]

Omoda partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so.  One of their goals has always been to inspire customers along their shopping journey, which has […]

5 Best UX practices for adding User Generated Content to your eCommerce website

( 13 minutes )

With the rise of User Experience (UX) trends across the web, customers are no longer satisfied with traditional purchases of products or services. Whether you are a digital-only eCommerce business or offer retail shopping solutions as well, designing a User Generated Content website can add a lot to your brand’s credibility. According to Medium, 92% […]

How top cosmetics brands leverage UGC to improve eCommerce performance

( 11 minutes )

Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]

Why these 4 fashion & apparel brands have adopted UGC to increase sales

( 9 minutes )

Within the clothing and apparel sector, worldwide eCommerce revenue and revenue per user are expected to grow from $317 billion in 2018 to $475 billion in 2022. As the ease of online shopping only continues to improve, the demand for a compelling online journey – while shopping fashion and apparel – will only grow. Then, […]

With the Photoslurp Widget Editor, seamlessly adjust UGC integration

( 1 minute )

Seamlessly adjust your UGC to the look and feel of your website with the Photoslurp Widget Editor Here at Photoslurp, we are in the business of constantly improving our product to best fit the needs of our clients. We value your time, and that’s why we’re happy to announce the release of the Photoslurp Widget […]

Online jewelry brands build customer trust with the help of Photoslurp

( 3 minutes )

The FF Group, parent company of online jewelry brands Folli Follie & Links of London, sought to improve their customers’ online shopping experience by integrating authentic User Generated Content into their eCommerce stores. Looking to Photoslurp as their UGC platform, this partnership gives these flagship jewelry and accessory brands the ability to gather User Generated […]

Denby Pottery helps customers visualize products in their homes with Photoslurp’s technology

( 3 minutes )

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]

Watch brand, Bell & Ross, partners with Photoslurp to create a more compelling online shopping journey

( 3 minutes )

Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]

User Generated Content Statistics: UGC VS Professional Content

( 3 minutes )

User Generated Content Statistics: Intuitively we expect that User Generated Content (UGC), with its less curated appearance, should generate a different response from people who interact with it. But exactly how this response differs when compared with professional content (PC) is still poorly understood. Here at Photoslurp we make it our business to better understand […]

User Generated Content Examples: 12 Inspiring eCommerce UGC Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]