Category: User Generated Content

User Generated Content Examples: 12 Inspiring eCommerce UGC Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 18 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

UGC Stats: 6 Statistics Every Marketer Should Know about User Generated Content

( 21 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 18 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

If You’re a Social Media Manager, UGC Should Be Your Top Priority

( 17 minutes )

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]

Reduce eCommerce Returns With Visual User Generated Content

( 19 minutes )

Did you know that 89% of customers have returned an online purchase within last three years? ECommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 19 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the revenues of eCommerce fashion industry are expected to rise […]

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 16 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]

User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

( 19 minutes )

Let me guess – you have a strong social media presence, an amazing product, and tons of User Generated Content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement User Generated Content campaigns. So, that […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 18 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. Before we get into how to cut CAC costs, let’s look at two important metrics that help […]

eCommerce Conversion Rate – How UGC Can Help You Convert More

( 18 minutes )

You can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. And you definitely don’t want that to happen. The good news is this: Developing a completely new website (or making big, time-consuming […]

Consumer Generated Marketing: How to Get Customers to Post Photos For Your Brand

( 25 minutes )

Visuals impact buyer behaviour – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy, which is why you need to consider Consumer Generated Marketing aka UGC. Let me tell you what I mean. If the only images your customers see in relation to […]

User Generated Content Marketing: Integrating Customer Photos Into Your eCommerce Store

( 18 minutes )

For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]