Category: User Generated Content

UGC Stats: 6 Statistics Every Marketer Should Know about User Generated Content

( 18 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 17 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

If You’re a Social Media Manager, UGC Should Be Your Top Priority

( 17 minutes )

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]

Apple is Now on Instagram: Here’s What You Need to Know About Their UGC Strategy

( 15 minutes )

People have speculated non-stop about the absence of Apple on Instagram – but as of this week, the technology conglomerate finally created an account. As of now, its feed comprises solely of User Generated Content (UGC); these are pictures and videos taken by the Apple community. Not a single professionally taken photograph made the cut. […]

Reduce eCommerce Returns With Visual User Generated Content

( 19 minutes )

Did you know that $62.4 billion worth of apparel and footwear alone were returned in 2016 due to incorrect fit? eCommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! […]

How Fashion Brands Are Retaining Consumers Through Social Proof

( 18 minutes )

Building a loyal, hungry base of customers is the ultimate goal of any business; however, in the world of fashion, customer retention is a massive area of concern for industry mainstays and budding brands alike. That’s why they’re paying special attention to social proof. While the fashion industry represented well over $63 billion in ecommerce […]

How to Integrate Social Media Into Your Website to Increase Your eCommerce Sales

( 17 minutes )

When it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy. Sure, there’s a lot of hype associated with the selling power of social media: however, it’s not 2010 anymore. It’s become […]

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 15 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]