Category: User Generated Content

Hotel Marketing Plan: Why Successful Hotels Prioritize UGC

( 15 minutes )

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful marketing strategy, that’s 100% true. But far too many marketers fail to realize the mistake they’re making in their hotel marketing plan by only publishing images taken by professional photographers. What they should focus more on is […]

Hotel Marketing: Analyzing the Customer Journey in the Hotel and Tourism Industry

( 18 minutes )

Think about it – just 20 years ago, we didn’t have Instagram, Twitter, Facebook, or Snapchat. We couldn’t look up hotel reviews on Yelp. We couldn’t hop online to see where our friends and favorite celebrities were traveling and staying. We didn’t have to worry about our hotel marketing strategy in online channels. If you […]

User Generated Content Campaigns: Crafting The Perfect Campaign For Your Brand

( 19 minutes )

Let me guess – you have a strong social media presence, an amazing product, and tons of user-generated content from your customers. But you’re facing one major problem: You don’t know how to use your customer content to increase conversions and engage your audience: You need to implement user generated content campaigns. So, that content […]

Customer Acquisition Cost: How to Lower eCommerce CAC with UGC

( 17 minutes )

Feeling like you spend way too much money trying to bring in new customers? You’re not alone – eCommerce customer acquisition cost can get pretty crazy if you aren’t going out of your way to keep that cost low. And one of the best ways to keep customer acquisition cost low is to use User Generated […]

Consumer Generated Marketing: How to Get Customers to Post Photos For Your Brand

( 25 minutes )

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy, which is why you need to consider Consumer Generated Marketing aka UGC. Let me tell you what I mean. If the only images your customers see in relation to […]

Instagram Contests – 7 Tips To Successfully Leverage Contests

( 17 minutes )

The value of the Instagram contest: A few years ago, brands may have written off Instagram as just another app for hipsters or foodies or fashionistas. A latest trend to be quickly bypassed. Not anymore. With a global community of 1 billion, over 95 million photos shared daily and 4.2 billion likes per day, Instagram […]

User Generated Content Marketing: Integrating Customer Photos Into Your eCommerce Store

( 18 minutes )

For unsuspecting marketers, the rise of User Generated Content marketing may seem like a sudden takeover. However, for eCommerce brands it’s been a long time coming. Content marketing doesn’t have to represent a black hole of ROI for digital shop owners anymore. In fact, today’s movers and shakers in eCommerce are using UGC to build […]

What is User Generated Content? And 8 Reasons Why Your Brand’s Marketing Strategy Needs It

( 19 minutes )

What is User Generated Content and why can’t marketers today stop talking about it? Maybe it’s the insane ROI, engagement and conversion rates associated with social UGC. Perhaps it’s because there are more opportunities to show off your fans and followers than ever. Modern marketers are using their own customers as cornerstones of their content […]