Category: User Generated Content

Havaianas highlights a legacy of strong customer relationships with User Generated Content

( 2 minutes )

Havaianas is a Brazilian shoe brand known for bringing rubber flip-flops into the mainstream. Since their start in 1962, this brand has worked to establish strong relationships with their international base of customers who have been devoted to the brand for decades. To highlight this strong connection within their eCommerce efforts, Havaianas has partnered with […]

Pourquoi utiliser une plateforme de Contenu Généré par les Utilisateurs (CGU) pour intégrer le contenu de vos clients dans votre stratégie e-commerce

( 26 minutes )

Votre marque encourage les clients à publier des photos et des vidéos de vos produits sur les réseaux sociaux par le biais d’un ou plusieurs hashtag(s). Il s’agit d’une stratégie payante qui pousse vos clients à s’associer davantage à votre marque sur Instagram ou sur Facebook, mais jusqu’à présent, ce contenu est resté uniquement sur […]

The Benefits of User Generated Content

( 14 minutes )

User Generated Content. Customer Content. Earned Content. Whatever you want to call it, you might’ve heard about this winning strategy for your eCommerce and the benefits of User Generated Content. Maybe you understand the basic definition – it is right there in the title – content generated by users. But what can User Generated Content […]

User Generated Content Strategy: Creating a strategy that converts

( 27 minutes )

So you’ve heard about UGC and all of the benefits it can bring your brand – when used correctly of course! We’d like to make sure that you’re checking all of the boxes in order to leverage your User Generated Content strategy when working with social media. Follow along to learn how to create an […]

What’s next? An eCommerce guide to moving forward after COVID-19

( 10 minutes )

Over the last few weeks, countries around the world have slowly begun transitioning back into a more ‘normal’ way of life following the international COVID-19 quarantine. Although the public may feel more confident spending time outside, many changes that were incited during the stay-home period will begin to take permanent effect in our new normality.  […]

W obliczu rozwoju kryzysu spowodowanego COVID-19, dowiedz się jak firmy mogą zaangażować swoją internetową społeczność za pomocą autentycznego UGC

( 15 minutes )

W ostatnich tygodniach, firmy na całym świecie zmagają się z olbrzymią przeszkodą, która naruszyła ich modele biznesowe: mowa tu o kryzysie wywołanym COVID-19. By zapobiec dalszemu rozprzestrzenianiu się choroby, ludzie na całym świecie zostali poproszeni o pozostanie w domach, a co za tym idzie, firmy z wielu branż zostały zmuszone do zamknięcia swoich sklepów stacjonarnych […]

[EBOOK] How to use customers’ voices to sell more with User Generated Content

( 1 minute )

DOWNLOAD EBOOK HERE As we all come to learn at one point or another, customers are a brand’s most valuable asset. Understanding who they are and what they like helps you reach them in ways that resonate, which ultimately boosts your sales. But there’s more selling power in your customers than meets the eye, especially […]

Seamlessly collect Instagram Stories to integrate into your eCommerce website

( 3 minutes )

Thanks to Europe’s leading visual commerce platform, eCommerce brands can now collect their own Instagram Stories to integrate into their eCommerce store – and make them shoppable. User Generated Content has already been proven to increase conversions and sales, thanks to genuine customer recommendations that are delivered visually through photos and videos posted on social […]

Ternua commits to User Generated Content

( 4 minutes )

Ternua is a sustainable outdoor clothes brand in Spain that belongs to the Ternua group. Their primary strategy has always been to create a community grounded in the values of the brand, which include their commitment to sustainability, enjoying the great outdoors, and more.  With this community of valuable brand followers, Ternua has taken a […]

How Poland’s leading furniture brand prompted customers to create over 4,000 images

( 18 minutes )

Today we’re talking about a leading interior design and furniture brand-VOX-that managed to get customers to consistently post content featuring their products on social media and increased sales because of it.  Speaking with eCommerce specialist, Damian Miziolek, from VOX, we learn exactly how they encouraged their customers to share 4,849 User Generated images and videos […]

Statistiques sur le Contenu Généré par les Utilisateurs (CGU) : Le CGU vs. le Contenu Professionnel (CP)

( 4 minutes )

Il paraît logique que le Contenu Généré par les Utilisateurs (CGU), doté d’une apparence moins travaillée, fait réagir d’une manière particulière les personnes qui interagissent avec. Mais on comprend mal encore en quoi le comportement des utilisateurs diffère lorsqu’il s’agit de CGU ou lorsqu’il s’agit de Contenu Professionnel (CP). Le travail de Photoslurp consiste précisément […]

Everything you need to know about Earned Media

( 14 minutes )

What is Earned Media? Definition: Earned Media is content that a brand acquires from a third party, rather than creates themselves. While someone else always creates this content on the brand’s behalf in order for it to be considered earned, there are still many ways for this content to be leveraged by the brand themselves. Before […]

Omoda partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so.  One of their goals has always been to inspire customers along their shopping journey, which has […]

Statystyki User Generated Content (UGC)

( 4 minutes )

Intuicja podpowiada, że User Generated Content (UGC), jako treści o mniej oszlifowanym wyglądzie, będą budziły odmienne reakcje wśród ludzi, którzy mają z nimi styczność. Niewiele wiemy jednak, jak dokładnie różnią się one od reakcji na treści tworzone przez profesjonalistów.  W Photoslurp, zajmujemy się tym, by lepiej zrozumieć User Generated Content oraz to, z jakich korzyści […]