Category: User Generated Content

Omoda partners with Europe’s leading UGC solution, Photoslurp

( 3 minutes )

Omoda is a Dutch family company, specialized in shoes with bags and accessories also within their product catalogue. Started back in 1875, they opened their online shop in 2007, becoming one of the first shoe brands to do so.  One of their goals has always been to inspire customers along their shopping journey, which has […]

Statystyki User Generated Content (UGC)

( 4 minutes )

Intuicja podpowiada, że User Generated Content (UGC), jako treści o mniej oszlifowanym wyglądzie, będą budziły odmienne reakcje wśród ludzi, którzy mają z nimi styczność. Niewiele wiemy jednak, jak dokładnie różnią się one od reakcji na treści tworzone przez profesjonalistów.  W Photoslurp, zajmujemy się tym, by lepiej zrozumieć User Generated Content oraz to, z jakich korzyści […]

How top cosmetics brands leverage UGC to improve eCommerce performance

( 12 minutes )

Brands in the cosmetics sector come in contact with some unique challenges when it comes to selling products online. Namely, how can you show online customers how well your products really work when cosmetic purchases come down to each individual’s skin, hair, or body? Then, there’s the challenge of getting customers to keep coming back […]

Why these 4 fashion & apparel brands have adopted UGC to increase sales

( 10 minutes )

Within the clothing and apparel sector, worldwide eCommerce revenue and revenue per user are expected to grow from $317 billion in 2018 to $475 billion in 2022. As the ease of online shopping only continues to improve, the demand for a compelling online journey – while shopping fashion and apparel – will only grow. Then, […]

With the Photoslurp Widget Editor, seamlessly adjust UGC integration

( 2 minutes )

Seamlessly adjust your UGC to the look and feel of your website with the Photoslurp Widget Editor Here at Photoslurp, we are in the business of constantly improving our product to best fit the needs of our clients. We value your time, and that’s why we’re happy to announce the release of the Photoslurp Widget […]

Online jewelry brands build customer trust with the help of Photoslurp

( 3 minutes )

The FF Group, parent company of online jewelry brands Folli Follie & Links of London, sought to improve their customers’ online shopping experience by integrating authentic User Generated Content into their eCommerce stores. Looking to Photoslurp as their UGC platform, this partnership gives these flagship jewelry and accessory brands the ability to gather User Generated […]

Denby Pottery helps customers visualize products in their homes with Photoslurp’s technology

( 3 minutes )

Denby Pottery has taken User Generated Content integration to the next level, now allowing customers to sort shoppable UGC content based on product colors and style. With help from visual commerce platform, Photoslurp, Denby’s unique galleries improve the online shopping journey by making it easier for customers to envision products before purchasing. “By embedding a […]

Watch brand, Bell & Ross, partners with Photoslurp to create a more compelling online shopping journey

( 3 minutes )

Bell & Ross, maker of premium Swiss watches, provides online customers with a captivating shopping journey through their integration of User Generated Content. Using the Photoslurp platform, their eCommerce store presents customer content collected from social media that’s made shoppable to inspire customers to purchase. Bell & Ross joins the growing list of luxury watchmakers […]

Statistiche del contenuto generato dagli utenti: l’UGC rispetto ai Contenuti professionali

( 3 minutes )

Statistiche del contenuto generato dagli utenti: Ci si aspetta, intuitivamente, che il Contenuto Generato dagli Utenti (UGC), avendo un’immagine meno curata, generi una risposta diversa su coloro che v’interagiscono. Tuttavia, non si sa ancora bene in che modo questa risposta differisca rispetto ai contenuti professionali (PC). Noi di Photoslurp ci dedichiamo a capire meglio l’UGC […]

User Generated Content Statistics: UGC VS Professional Content

( 21 minutes )

Are you ready for the User Generated Content takeover? Because it’s here in a big way. And we’ve got the UGC stats to prove it. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing. Sooner rather than later, brands will sink or swim based […]

UGC Meaning & Types of User Generated Content in Social Media

( 23 minutes )

What is UGC? From YouTube to customer reviews, there are tons of different ways for your customers to share with the world just how happy they are with your brand’s products. But are you taking advantage of them all? If you’re still not sure what constitutes as UGC or how to integrate it into your […]

User Generated Content Examples: 12 Inspiring eCommerce UGC Galleries

( 18 minutes )

Sometimes all we need is a little inspiration. That’s why we wanted to put together a list of User Generated Content examples to keep your gears grinding! After all, User Generated Content is one of the most lucrative ways to increase conversions on your store. So if you haven’t started integrating customer content into your website…let these […]

Discovering the Power of the Instagram Hashtag

( 9 minutes )

Did you know that Instagram users don’t see 70% of the media on their feed? Meaning that unless users specifically look up your Instagram hashtag, there’s a good chance they’re not seeing what you post. And meanwhile, everyone else is working their hardest to be a part of the other 30%. “Instagram users don’t see 70% of […]

Email Marketing Strategy: How To Improve With User Generated Content

( 18 minutes )

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone. Look: we love social media around here, but there’s no denying the sheer power of email. Arguably the last remaining relic of old-school Internet marketing, email has been the go-to solution for brands looking to […]

Customer Photos: 14 Brands Winning Instagram With User Generated Content

( 18 minutes )

Could the key to getting your reputation up via social be as simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal clear that User Generated Content absolutely dominates social platforms such as Instagram. From real-life models to spectacular […]

If You’re a Social Media Manager, UGC Should Be Your Top Priority

( 17 minutes )

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing […]